Why is Price the Most Important in the Marketing Mix?

Posted by Philip Huthwaite on September 19, 2023

Hang around the eCommerce or online sales world long enough, and you’re bound to encounter the “Marketing Mix” This mix – Product, Place, Promotion, and Price. These 4Ps serve as the cornerstone for crafting effective marketing strategies.

Each "P" has its own significance: 'Product' for the quality and features that meet customer needs, 'Place' for the channels that make the product accessible, 'Promotion' for the tactics that enhance brand awareness and encourage purchases.

Yet, among these elements, it's 'Price' that arguably holds the most pivotal role.

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Topics: ecommerce sales, Marketing Strategy, Marketing Decisions

10 Fastest Ways to Increase eCommerce Sales

Posted by Moira McCormick on January 8, 2019


If you’re having trouble coming up with new ideas to increase eCommerce sales, here are 10 ways to generate more sales.

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Topics: Sales, Ecommerce, ecommerce sales

5 Psychological Pricing Tips To Grow Your Ecommerce Sales

Posted by Moira McCormick on July 4, 2017


Whether you're selling a product or service, at some point you will have to put a price on what you're selling. It isn't always easy or obvious to price something and it's where a lot of ecommerce business owners simply stick a pin on a number and hope for the best.  

However, there really needs to be a little more thought involved in the process because in the world of ecommerce sales, appreciating how to strategically price products and run successful promotions is a major key to success. For more on the best tips in ecommerce, check out this guide to IRCE 2018.

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Topics: ecommerce sales

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