Proven Pricing Strategies that Drive Conversions

Posted by Moira McCormick on November 8, 2017

"Companies that have well-defined pricing strategies are 40% more likely to realise their monetising potential than firms that don't have them says Madhavan Ramanujam and Georg Tacke in "Monetizing Innovation: How Smart Companies Design the Product Around the Price."

An effective pricing strategy, one that drives conversions, must have clear intent, quantifiable goals and a time-frame for implementation.

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Topics: Conversions, Pricing Strategies

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