In this, the last episode in the first Series of eCommerce Matters, Philip and Rob discuss how and why maintaining your position in the market gives you a tactical and strategic edge. Not just that, but giving you a breakdown of your 'Pricing Checklist' to help you structure your pricing check-ins.
On this week's episode of eCommerce Matters... Who can benefit from better pricing? And the answer is, well, everyone! Thinking about your position in the market, and how you can start to use competitor data to inform your pricing decisions, can transform your sales performance. Philip and Rob discuss some of the different ways all retailers can benefit, and where to start!
See the full blog post for a collection of shorts from this week's episode, including some of the key benefits of keeping a keen eye on your competitors' pricing, and your own pricing strategy to optimise your place in the market.
Topics: Pricing Strategy, Competition, Pricing System, Ecommerce, Podcast
This week, the discussion is on product matching. How do you define an exact match? How do you match products without GTINs? Should product matches be determined by Google search results? All of this and more covered in this episode of eCommerce Matters.
See the full blog post for a collection of shorts from this week's episode, including advice on how to go about collecting data on competitor products and prices, how to determine if you have an exact match, and a bonus tip from the point of view of consumers!
Topics: Pricing Strategy, Competition, Pricing System, Ecommerce, Podcast
This week, Philip and Rob discuss Pricing Power. What it is, how to get it, and some examples of brands that really have it. Not something that exists in isolation from the rest of your strategy, pricing power is relevant to your brand, your stock, and most of all, your customers.
See the full blog post for a collection of shorts from this week's episode, including example brands, handy definitions, and a great bit of imagery to make sure you remember the key take-aways!
Topics: Pricing Strategy, Competition, Pricing System, Ecommerce, Podcast
Why Price Automation should be your New Years Resolution
In this week’s episode, Philip and Rob discuss what Price Automation actually is, and why it should be a focus area for online retailers in 2021. The pros and cons are all covered.
Topics: Pricing Strategy, Competition, Pricing System, Ecommerce, Podcast
In this week’s episode, Philip and Rob take a look back at the past 24 episodes, sharing some of their best bits, and reflecting on whether their views are still accurate in the continued current climate. Clips galore from the last year, so a great summary for new and existing listeners of eCommerce Matters.
Topics: Pricing Strategy, Competition, Pricing System, Ecommerce, Podcast
In this week’s episode, Philip and Rob take a look at pricing decisions made by retailers of sporting goods across the festive discounting season of November 2020, with a particular focus on the biking sector, with a toy tractor thrown in for good measure! Did retailers as we predict, boycott the discounting frenzy? Listen to find out!
Topics: Pricing Strategy, Competition, Pricing System, Ecommerce, Podcast, Teardown
how to do a competitor analysis in a competitive market?
Topics: Competition, Competitor Price Tracking
Why You Should Stop Stressing About Your Competitors' Prices
Why should you stop stressing about competitor prices? In this post, we will share why only using competitor data to inform your pricing strategy is a red herring that will cause more harm than good to your business; and the key to fully optimising the prices of your products online or in your physical stores, is to use competitor data, as one of many data sources to make pricing decisions.
Topics: Pricing, Competition, Competitor Price Tracking, competitor-led retail pricing strategies
There is a real danger in “race to the bottom” pricing – basically, no one wins.
By automatically diving to the bottom price all you’ve done is dented your profit margin and your reputation – and lowered the perceived value of your product.
Topics: Competition, Competitor Pricing