How Upstart Companies can Use Pricing to Beat the Competition

By Moira McCormick / October 12, 2017
According to Jack Welch, the former CEO of General Electric (GE) “if you don’t have a competitive advantage, don’t compete”. In a nutshell, he meant don't bother getting into the fray if you don't intend to win!...
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Topics: Pricing, Competition

How to Price a Product in a Competitive Market

By Moira McCormick / October 13, 2016
When two products or services have similar core features, but are produced by different companies, competition results. A competition-based pricing strategy involves setting your prices based on your competitors’ prices ...
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Topics: Pricing Strategy, Competition, Product Pricing

Why You Should Understand Your Competitors' Pricing

By Moira McCormick / October 12, 2016
Competition is the norm, not the exception in a free market - and that competition will affect how you price. Just take a look at the UK grocery market and how it has become increasingly competitive in the past few years. ...
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Topics: Pricing, Competition

Online Pricing: How to Beat the Competition

By Moira McCormick / July 11, 2016
Wouldn't you have an easy life if you could sell your products and services online for whatever you wanted – and your customers didn't complain at any stage – or go elsewhere? Obviously this might seem like a bit of a ...
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Topics: Pricing Software, Pricing Strategy, Competition

How to combat the pressures of competitive pricing

By Moira McCormick / March 31, 2016
In a free market, competition is the norm, not the exception, and that competition will affect how you price. When competitors lower prices or new competition enters at a lower price, it is perhaps only natural to want to ...
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Topics: B2B, Price War, B2C, Competition, Discounting

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