Price Wars - Don't Strike Back

Posted by Moira McCormick on September 28, 2016

Your competitors may all be falling over one another to get a piece of the market - and discounting heavily to make sure they win their share of that market. However, you are really not compelled to join in; better in this instance to stay neutral in the conflict and let the others fight it out.

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Topics: Price War, Value-based Pricing, Buyers

How to combat the pressures of competitive pricing

Posted by Moira McCormick on March 31, 2016

In a free market, competition is the norm, not the exception, and that competition will affect how you price. When competitors lower prices or new competition enters at a lower price, it is perhaps only natural to want to beat them at their own game - but the cost of price concessions may be higher than the cost of losing a customer or two.

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Topics: B2B, Price War, B2C, Competition, Discounting

Pricing Changes: The good, the bad, the ugly

Posted by Moira McCormick on March 9, 2016

Pricing matters - it's one of the classic “4 Ps” of marketing (product, price, place, promotion). It will be a key element of every B2C and B2B strategic plans. A case in point would be Bryant Homes Pricing Strategy. They operate in a highly competitive market but Bryant is able to price its products in the premium range because it offers some of the very best homes (product), in attractive and sought after locations (place) and its promotional literature reflects an upmarket image.

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Topics: Pricing Success, Price War

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