Price Wars - Don't Strike Back

By Moira McCormick / September 28, 2016
Your competitors may all be falling over one another to get a piece of the market - and discounting heavily to make sure they win their share of that market. However, you are really not compelled to join in; better in this ...
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Topics: Price War, Value-based Pricing, Buyers

How to combat the pressures of competitive pricing

By Moira McCormick / March 31, 2016
In a free market, competition is the norm, not the exception, and that competition will affect how you price. When competitors lower prices or new competition enters at a lower price, it is perhaps only natural to want to ...
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Topics: B2B, Price War, B2C, Competition, Discounting

Pricing Changes: The good, the bad, the ugly

By Moira McCormick / March 9, 2016
Pricing matters - it's one of the classic “4 Ps” of marketing (product, price, place, promotion). It will be a key element of every B2C and B2B strategic plans. A case in point would be Bryant Homes Pricing Strategy. They ...
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Topics: Pricing Success, Price War

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