Proven Pricing Strategies that Drive Conversions

By Moira McCormick / November 8, 2017
"Companies that have well-defined pricing strategies are 40% more likely to realise their monetising potential than firms that don't have them " says Madhavan Ramanujam and Georg Tacke in "Monetizing Innovation: How Smart ...
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Topics: Pricing Strategies, Conversions

Pricing Strategies That Are Recession Proof

By Moira McCormick / September 25, 2017
We're all hoping that the days of a recession are way behind us now but it certainly does no harm to be prepared in case the economy becomes rather less stable, particularly, for example, during this Brexit negotiating ...
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Topics: Pricing Strategies, Recession

Behind the Scenes of Airline Pricing Strategies

By Moira McCormick / September 19, 2017
Are you confused by airline pricing?  You are not alone!  If you spend any time researching on the internet for a flight you'll soon find that the price can be high one week, low the next - and the really confusing thing is ...
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Topics: Airline, Pricing Strategies

The Beginners' Guide to Implementing Strategic Pricing

By Moira McCormick / August 24, 2017
Strategic pricing sets a product's price based on the product's value in the eyes of your customers (or potential customers) rather than on the more usual cost of production plus a markup....
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Topics: Pricing Strategy, Pricing Strategies, Strategic Pricing

Pricing Strategies that Spark Customer Loyalty

By Moira McCormick / August 8, 2017
Loyalty is an old-fashioned word traditionally used to describe fidelity and enthusiastic devotion to a cause or an individual.  In a business context it describes a customer’s willingness to continue buying from a firm over ...
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Topics: Pricing Strategies

Top 5 Pricing Strategies for Ecommerce Sites

By Moira McCormick / January 24, 2017
To be a successful Ecommerce retailer you need to pay close attention to your pricing strategy/pricing strategies. ...
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Topics: Pricing, Pricing Strategies, Ecommerce

Top 5 Pricing Strategies for Distribution Companies

By Moira McCormick / January 12, 2017
For distributors, the biggest challenge is running your business on low operating profit margins. In its most basic form, distribution is all about the "spread," or profit margin, between what you bought the product for and ...
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Topics: Pricing Strategies, Distribution

14 Pricing Strategies to Help Grow Your Retail Company

By Moira McCormick / November 24, 2016
Even if a lot of our high streets are suffering from the competition offered from ecommerce sites, shoppers are still willing to visit a "real-live" shop and be tempted to purchase if the prices to them seem reasonable and ...
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Topics: Retail, Pricing Strategies

Use These Pricing Strategies to Grow Your Ecommerce Site

By Moira McCormick / November 21, 2016
Feeling downhearted that you can't compete with the "major players" in the Ecommerce world? OK, so you're not going to take on Amazon anytime soon but there are other canny ways to compete - and it all starts with thinking ...
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Topics: Pricing Strategies, Ecommerce

The Ecommerce Pricing Guide is Here!

By Emmanuel Aremu / November 15, 2016
Hot off the press is our latest guide for online retailers entitled: 'The Ecommerce Pricing Guide'. You can download it here....
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Topics: Pricing Strategies, Ecommerce, Online Retail, Pricing Guide

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