Strategy + Psychology = Perfect Pricing

Posted by Lara McLeod on August 20, 2018

Dynamic pricing strategy is incredibly important when it comes to pricing your products. It allows real time pricing, whilst factoring in a wide range of different elements that could impact the price of your product.  

However, while pricing software becomes increasingly sophisticated and advanced, there are still certain pricing tricks that speak to our inherent value-minded brains.   

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Topics: Dynamic Pricing Software, Subscription Pricing, Optimise Prices

The Pros and Cons of Subscription Pricing

Posted by Moira McCormick on May 30, 2018

Subscription pricing is a business model where a customer must pay a subscription to have access to a product or service. The strategy was initially developed by magazines and newspapers, but the number of companies and websites using this model for their products and services is increasing exponentially. 

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Topics: Subscription Pricing

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