Have you ever found that despite having a steady stream of subscribers, your subscription business's revenue isn't scaling as you had hoped? Or perhaps you've noticed an unexplained drop in customer retention, leaving you baffled and searching for answers.
These challenges underscore a reality for many subscription-based businesses: tracking customer behaviour is essential for success.
With recurring billing cycles, long-term customer relationships, and a need for consistent value delivery, subscription models present challenges that intuition can't navigate alone. The solution? Metrics.