Forget Cost-Plus Pricing - Sell Value Instead

Posted by Moira McCormick on August 2, 2016

Typically - if you are offering a product that provides more value than the competing alternative, customers will choose your offering. If your offer provides less value than its competing alternative, customers look elsewhere.

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Topics: B2B, B2C, Value, Cost Plus, Margin Growth, Willingness to Pay

Pricing Under Uncertainty Post-Brexit

Posted by Moira McCormick on July 25, 2016

Britain has voted to leave the European Union. It was an unexpected result and not one that was particularly welcome to most businesses in the UK. However, the country is beginning to come to terms with the result of the referendum and the effects that Brexit may have on all our lives.

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Topics: Brexit, B2B, Price Strategy

What Are the Most Popular Pricing Strategies by Industry Sector?

Posted by Moira McCormick on April 28, 2016

 

Pricing is one of the four elements of the marketing mix, along with product, place and promotion. An effective pricing strategy is vital for companies who wish to achieve success by finding the price point where they can maximize sales and profits. Companies may use a variety of pricing strategies, depending on their own unique marketing goals and objectives – and also on which industry they represent.

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Topics: Pricing Strategy, Pricing, B2B, Retail, Dynamic Pricing, Manufacturing, B2C, Cost Plus

How to combat the pressures of competitive pricing

Posted by Moira McCormick on March 31, 2016

In a free market, competition is the norm, not the exception, and that competition will affect how you price. When competitors lower prices or new competition enters at a lower price, it is perhaps only natural to want to beat them at their own game - but the cost of price concessions may be higher than the cost of losing a customer or two.

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Topics: B2B, Price War, B2C, Competition, Discounting

8 Effective Pricing Strategies for Manufacturers

Posted by Moira McCormick on March 9, 2016

Manufacturers face their own unique pricing challenges: ever-changing products and the challenge of accurately estimating a fair market price/value for those products.

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Topics: Pricing Strategy, B2B, Manufacturing

Common B2B Quoting Challenges and How to Solve Them

Posted by Moira McCormick on March 9, 2016

Quoting in B2B can be complex - there are many challenges to navigate before the deal is finally sealed – and the nature of B2B does create some special difficulties when it comes to quoting. Lets look at some of the challenges you may currently be facing, and see how they could be resolved.

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Topics: CPQ, Configure Price Quote, Quote Management, B2B

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