Forget Cost-Plus Pricing - Sell Value Instead

By Moira McCormick / August 2, 2016
Typically - if you are offering a product that provides more value than the competing alternative, customers will choose your offering. If your offer provides less value than its competing alternative, customers look ...
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Topics: Margin Growth, B2B, B2C, Value, Willingness to Pay, Cost Plus

Pricing Under Uncertainty Post-Brexit

By Moira McCormick / July 25, 2016
Britain has voted to leave the European Union. It was an unexpected result and not one that was particularly welcome to most businesses in the UK. However, the country is beginning to come to terms with the result of the ...
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Topics: B2B, Price Strategy, Brexit

What Are the Most Popular Pricing Strategies by Industry Sector?

By Moira McCormick / April 28, 2016
  Pricing is one of the four elements of the marketing mix, along with product, place and promotion. An effective pricing strategy is vital for companies who wish to achieve success by finding the price point where they can ...
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Topics: Pricing Strategy, Pricing, B2B, Retail, Dynamic Pricing, Manufacturing, B2C, Cost Plus

How to combat the pressures of competitive pricing

By Moira McCormick / March 31, 2016
In a free market, competition is the norm, not the exception, and that competition will affect how you price. When competitors lower prices or new competition enters at a lower price, it is perhaps only natural to want to ...
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Topics: B2B, Price War, B2C, Competition, Discounting

8 Effective Pricing Strategies for Manufacturers

By Moira McCormick / March 9, 2016
Manufacturers face their own unique pricing challenges: ever-changing products and the challenge of accurately estimating a fair market price/value for those products....
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Topics: Pricing Strategy, B2B, Manufacturing

Common B2B Quoting Challenges and How to Solve Them

By Moira McCormick / March 9, 2016
Quoting in B2B can be complex - there are many challenges to navigate before the deal is finally sealed – and the nature of B2B does create some special difficulties when it comes to quoting. Lets look at some of the ...
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Topics: CPQ, Configure Price Quote, Quote Management, B2B

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