E035 eCommerce Matters - What are the best pricing rules for SMBs?

Posted by Philip Huthwaite on September 21, 2022

The latest episode of The eCommerce Matters Podcast is here, entitled "What are the best pricing rules for SMBs".

It's not "Pick of the Pops", but "Pick of the Pricing"! 

We're lucky enough to see pricing rules applied across many different sectors. In this episode we pick our top five, and also share with you, the pricing rules that don't live up to all the hype! 

We cover competitor pricing, rounding rules (psychological pricing), marketing rules, pricing safeguards, and more.

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Topics: Pyschological Pricing, Competitor Pricing, Price Elasticity, Ecommerce, Podcast, marketing

E034 eCommerce Matters - Pricing 101

Posted by Philip Huthwaite on August 24, 2022

The latest episode of The eCommerce Matters Podcast is here, entitled "Pricing 101".

We go back to basics – and take you through a checklist of how to get the most of your pricing with BlackCurve.

Tease out every bit of optimisation!

We discuss what is price competitiveness, pricing outliers, the importance of communicating pricing insights across departments, price automation, the connection between pricing data and digital marketing metrics, and much more!

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Topics: Competitor Pricing, Ecommerce, Podcast, marketing

7 Ways to Tell if you're Price Competitive

Posted by Philip Huthwaite on August 16, 2022

A competitive pricing strategy is setting your prices using your competitors’ price points as a benchmark. This pricing strategy is used extensively by eCommerce companies selling branded goods that are available to consumers from multiple online shopping stores.

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Topics: Competitor Pricing, Price Tracking, Competitor Price Tracking

How to use BlackCurve to help you win the Digital Shelf

Posted by Philip Huthwaite on August 3, 2022

In this post, we cover:

1. What is the Digital Shelf?
2. Why is the Digital Shelf important to eCommerce businesses?
3. A check-list of how to use BlackCurve to optimise your own Digital Shelf and win online market share.

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Topics: Competitor Pricing, Google Shopping, Google Ads, Search Relevancy

Why Competitor Pricing Doesn't Have to be a Race to The Bottom

Posted by Rob Horton on July 28, 2020

How do you price a product? You look at the margin you want to make. Look at what your competitors are charging.

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Topics: Competitor Pricing, Ecommerce Pricing

How To Avoid A Race To The Bottom

Posted by Moira McCormick on September 4, 2018

There is a real danger in “race to the bottom” pricing – basically, no one wins. 

By automatically diving to the bottom price all you’ve done is dented your profit margin and your reputation – and lowered the perceived value of your product. 

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Topics: Competition, Competitor Pricing

Why You Need to Understand Competitor Pricing

Posted by Moira McCormick on November 2, 2016

Competitive-based pricing, or market-oriented pricing, involves setting a price based upon an analysis of what the competition is up to pricing-wise. You can choose to price-match - or price your goods higher or lower, dependent on what your overall business goals are and how you wish your product to be perceived.

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Topics: Pricing, Competitor Pricing

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