8 Tips for Competitor Monitoring in E-commerce

Posted by Philip Huthwaite on June 6, 2023

Why Competitor Monitoring is Essential for E-commerce Success

So, you're an eCommerce business owner who wants to stand out in the ever-growing online marketplace. Here's the harsh reality - there are an estimated 12-24 million eCommerce stores active across the world at any given time.

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Topics: Competitor Pricing, Competitor Price Tracking

9 Effective Competitor Pricing Techniques

Posted by Philip Huthwaite on April 13, 2023

In this article, we provide 9 powerful pricing techniques for you to stay competitive in your market. Add these techniques to your competitive strategy and revenue growth is sure to follow.

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Topics: Competitor Pricing

Price Tracking - How BlackCurve Tracks Prices

Posted by Philip Huthwaite on November 2, 2022

In this article, we will dig into how BlackCurve tracks the prices of your competitors in order to support your competitor pricing strategy. It is presented through the lens of helping eCommerce companies.

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Topics: Competitor Pricing, Competitor Price Tracking

What is Competitor Pricing?

Posted by Philip Huthwaite on October 31, 2022

In this article, we define competitor pricing and introduce the pros and cons of using competitor pricing to make price decisions in your eCommerce business.

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Topics: Competitor Pricing

Getting Started with BlackCurve

Posted by Philip Huthwaite on October 5, 2022

Getting started with BlackCurve’s Competitor Pricing and Marketing Insights product, called ‘Tracker’, is really quick and easy. In this post, we will take you through the simple steps needed to start your trial. 

Firstly, head over to https://blackcurve.io/mdb/activate/, which can also be accessed by clicking the button in the top right-hand corner of our website, which currently looks like this 👇.

TRY FOR FREE

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Topics: Competitor Pricing, Ecommerce, Competitor Price Tracking, retail pricing

7 Ways to Tell if you're Price Competitive

Posted by Philip Huthwaite on August 16, 2022

A competitive pricing strategy is setting your prices using your competitors’ price points as a benchmark. This pricing strategy is used extensively by eCommerce companies selling branded goods that are available to consumers from multiple online shopping stores.

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Topics: Competitor Pricing, Price Tracking, Competitor Price Tracking

How to use BlackCurve to help you win the Digital Shelf

Posted by Philip Huthwaite on August 3, 2022

In this post, we cover:

1. What is the Digital Shelf?
2. Why is the Digital Shelf important to eCommerce businesses?
3. A check-list of how to use BlackCurve to optimise your own Digital Shelf and win online market share.

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Topics: Competitor Pricing, Google Shopping, Google Ads, Search Relevancy

Why Competitor Pricing Doesn't Have to be a Race to The Bottom

Posted by Rob Horton on July 28, 2020

How do you price a product? You look at the margin you want to make. Look at what your competitors are charging.

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Topics: Competitor Pricing, Ecommerce Pricing

How To Avoid A Race To The Bottom

Posted by Moira McCormick on September 4, 2018

There is a real danger in “race to the bottom” pricing – basically, no one wins. 

By automatically diving to the bottom price all you’ve done is dented your profit margin and your reputation – and lowered the perceived value of your product. 

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Topics: Competition, Competitor Pricing

Why You Need to Understand Competitor Pricing

Posted by Moira McCormick on November 2, 2016

Competitive-based pricing is used by many businesses in order to keep prices low while still making money. It's also known as "price leadership."

 

Why You Need to Understand Competitor Pricing

Competitive-based pricing, or market-oriented pricing, involves setting a price based upon an analysis of what the competition is up to pricing-wise. You can choose to price-match - or price your goods higher or lower, dependent on what your overall business goals are and how you wish your product to be perceived.

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Topics: Pricing, Competitor Pricing

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