Headless Pricing

Posted by Philip Huthwaite on October 17, 2022

The latest episode of The eCommerce Matters Podcast is here, entitled "Headless Pricing".

We’re discussing how you can interact with BlackCurve’s powerful rules engine, and get all of its benefits, without even logging into the front end. The flexibility this gives, especially for data-rich organisations is epic.

Example use cases of headless pricing include adding custom data sources to your pricing rules, being able to interact with our competitor insights in your preferred data visualisation tool, all the way through to completing pricing decisions in real-time, and so much more.

Get your headphones to the ready 👇. The possibilities are endless!

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Topics: Ecommerce, Podcast, headless

Decision Intelligence: Explained

Posted by Philip Huthwaite on October 3, 2022

Gartner - The technological research and consulting firm states that:

"By 2023, more than a third of organisations will be using Decision Intelligence to help make decisions".

If you've not heard of the term, don't worry, there is still plenty of time to be counted as one of the third of organisations, and this podcast is a good place to start!

In this episode, we provide an overview of what actually is Decision Intelligence; and provide real examples of how e-commerce businesses are using Decision Intelligence Tools to help their businesses make faster and more accurate decisions.

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Topics: Ecommerce, Podcast, Decision Intelligence

What are the best pricing rules for SMBs?

Posted by Philip Huthwaite on September 21, 2022

The latest episode of The eCommerce Matters Podcast is here, entitled "What are the best pricing rules for SMBs".

It's not "Pick of the Pops", but "Pick of the Pricing"! 

We're lucky enough to see pricing rules applied across many different sectors. In this episode we pick our top five, and also share with you, the pricing rules that don't live up to all the hype! 

We cover competitor pricing, rounding rules (psychological pricing), marketing rules, pricing safeguards, and more.

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Topics: Pyschological Pricing, Competitor Pricing, Price Elasticity, Ecommerce, Podcast, marketing

Pricing 101

Posted by Philip Huthwaite on August 24, 2022

The latest episode of The eCommerce Matters Podcast is here, entitled "Pricing 101".

We go back to basics – and take you through a checklist of how to get the most of your pricing with BlackCurve.

Tease out every bit of optimisation!

We discuss what is price competitiveness, pricing outliers, the importance of communicating pricing insights across departments, price automation, the connection between pricing data and digital marketing metrics, and much more!

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Topics: Competitor Pricing, Ecommerce, Podcast, marketing

Winning the Digital Shelf

Posted by Philip Huthwaite on July 26, 2022

Episode 33 is here! The Digital Shelf is anywhere your products are visible and available to buy online. The Digital Shelf is how you get found, and how you make an impact. The Digital Shelf is one of the most crucial facets of eCommerce.

In this episode, we look at what is the digital shelf in more detail, why is it important, and how you can win a bigger share of the digital shelf against your competitors.

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Topics: Ecommerce, Podcast, marketing, digital shelf

Thousands of products; where should I focus my price decision making?

Posted by Philip Huthwaite on June 16, 2022

Episode 32 is here! We're focusing on how to make the right pricing decisions, quickly, and at scale. Take a listen:

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Topics: Podcast, UK Retailers, Ecommerce Company, competitor-led retail pricing strategies, Marketing Strategy

Your Pricing Checklist

Posted by Felicity Simpson on February 11, 2021

In this, the last episode in the first Series of eCommerce Matters, Philip and Rob discuss how and why maintaining your position in the market gives you a tactical and strategic edge. Not just that, but giving you a breakdown of your 'Pricing Checklist' to help you structure your pricing check-ins.

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Topics: Pricing Strategy, Competition, Pricing System, Ecommerce, Podcast

Who Can Benefit From Better Pricing?

Posted by Felicity Simpson on February 4, 2021

On this week's episode of eCommerce Matters... Who can benefit from better pricing? And the answer is, well, everyone! Thinking about your position in the market, and how you can start to use competitor data to inform your pricing decisions, can transform your sales performance. Philip and Rob discuss some of the different ways all retailers can benefit, and where to start!

See the full blog post for a collection of shorts from this week's episode, including some of the key benefits of keeping a keen eye on your competitors' pricing, and your own pricing strategy to optimise your place in the market.

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Topics: Pricing Strategy, Competition, Pricing System, Ecommerce, Podcast

Competitor Product Matching Explained

Posted by Felicity Simpson on January 27, 2021

This week, the discussion is on product matching. How do you define an exact match? How do you match products without GTINs? Should product matches be determined by Google search results? All of this and more covered in this episode of eCommerce Matters. 

See the full blog post for a collection of shorts from this week's episode, including advice on how to go about collecting data on competitor products and prices, how to determine if you have an exact match, and a bonus tip from the point of view of consumers!


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Topics: Pricing Strategy, Competition, Pricing System, Ecommerce, Podcast

What is Pricing Power? (And How to Get it)

Posted by Felicity Simpson on January 21, 2021

This week, Philip and Rob discuss Pricing Power. What it is, how to get it, and some examples of brands that really have it. Not something that exists in isolation from the rest of your strategy, pricing power is relevant to your brand, your stock, and most of all, your customers.

See the full blog post for a collection of shorts from this week's episode, including example brands, handy definitions, and a great bit of imagery to make sure you remember the key take-aways!


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Topics: Pricing Strategy, Competition, Pricing System, Ecommerce, Podcast

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