How to Determine the Selling Price of a Product

Posted by Philip Huthwaite on September 19, 2023

It’s a struggle that every business faces: how to determine the selling price of a product?

Determining the perfect selling price for your products is a critical aspect that can make or break your eCommerce business. Price too high, and you could turn away dedicated consumers who love your brand. But prices that are too low can compromise your profits and leave you in a difficult financial position.

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Topics: Price Strategy, Manage Prices, Optimise Pricing, pricing your products

7 Steps to Approach Strategic Pricing

Posted by Philip Huthwaite on June 9, 2023


For a business to move from surviving to thriving, there's more than one way to skin a cat. But one approach that holds so much promise (and potential for return) is strategic pricing.

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Topics: Price Strategy

8 tricks to find the best price for your products

Posted by Moira McCormick on September 7, 2016

Is your company big or small? Do you sell b2b or b2c? Are you the market leader or new to the marketplace? Wherever you sit you will all have one thing in common – the need to achieve the best price for your products to maximise both sales and profits.

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Topics: Price Strategy, Profit Maximization

Pricing Under Uncertainty Post-Brexit

Posted by Moira McCormick on July 25, 2016

Britain has voted to leave the European Union. It was an unexpected result and not one that was particularly welcome to most businesses in the UK. However, the country is beginning to come to terms with the result of the referendum and the effects that Brexit may have on all our lives.

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Topics: B2B, Price Strategy, Brexit

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