Pricing is the reflection of everything you do as a business, from your product development all the way down to a link to your website. Nothing else defines your business and its products more.
Pricing Optimisation is a central part of your business – if it isn't then it should be! Everything from your marketing and sales to your product and operations should be used to either drive potential customers to make an order or support the loyalty of that customer once they’ve made a purchase.
One of the most controversial decisions for almost any business owner is whether to post pricing information on their website. Traditionally, business owners have been inclined to keep this information off their websites – but is this a fundamental error?
Pricing can be a scary topic. You’d probably much rather talk about your products or services, or how you can be of assistance to your customers. You've attracted a potential client, you don't want to put them off before you've even got going!! It's necessary however to face the fact that pricing is just as important a concept to communicate as the excellent features of your product or the benefits of your service.