How to get senior management to buy into pricing

Posted by Moira McCormick on August 19, 2016

Pricing is the reflection of everything you do as a business, from your product development all the way down to a link to your website. Nothing else defines your business and its products more.

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Topics: Price Communication, Price Management, Price Leadership

Grow Faster by Making Pricing Strategy a Team Effort

Posted by Moira McCormick on July 26, 2016

Pricing Optimisation is a central part of your business – if it isn't then it should be! Everything from your marketing and sales to your product and operations should be used to either drive potential customers to make an order or support the loyalty of that customer once they’ve made a purchase.

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Topics: Price Communication, Pricing Team, Profit Maximization

Should You Publish Your Prices Online?

Posted by Moira McCormick on January 6, 2016

One of the most controversial decisions for almost any business owner is whether to post pricing information on their website. Traditionally, business owners have been inclined to keep this information off their websites – but is this a fundamental error?

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Topics: Price Communication, Publish Prices, Pricing

How to talk about pricing without scaring people

Posted by Moira McCormick on December 18, 2015

Pricing can be a scary topic. You’d probably much rather talk about your products or services, or how you can be of assistance to your customers. You've attracted a potential client, you don't want to put them off before you've even got going!! It's necessary however to face the fact that pricing is just as important a concept to communicate as the excellent features of your product or the benefits of your service.

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Topics: Price Manager, Price Communication

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