Moira McCormick

Researcher & Pricing Specialist at BlackCurve
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Recent Posts

How to Turn Customers into Brand Ambassadors with These Easy Pricing Changes

By Moira McCormick / July 4, 2018
According to Chris Lema in his article How to Announce Pricing Changes (Without Ruining Everything), it's not the price change itself that you should be worried about but how you present it to your customers....
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Topics: Customers, Brand Ambassadors

Pricing Strategies for Tour Operators and Online Travel Agents

By Moira McCormick / June 27, 2018
Price setting for tour operators requires a strong mix of marketing strategy and financial analysis.  The people, accommodation and components that make up the experience/holiday you provide can be incredibly diverse and ...
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Topics: Travel, Tour Operators, Online Travel Agents

Losing Customers to Your Competitors? Here’s How to Win Them Back and Keep Them Happy

By Moira McCormick / June 6, 2018
Companies with high churn typically spend vast amounts on marketing to try to replace their defectors. However, as it’s more cost-effective to win back lost customers than to garner new ones perhaps they should be using ...
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Topics: Customers

The Pros and Cons of Subscription Pricing

By Moira McCormick / May 30, 2018
Subscription pricing is a business model where a customer must pay a subscription to have access to a product or service. The strategy was initially developed by magazines and newspapers, but the number of companies and ...
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Topics: Subscription Pricing

Personalised Airline Pricing is Here to Stay

By Moira McCormick / May 2, 2018
We've all become used to the idea of the price of an airline seat varying according to the season, day of the week and time of day.  This is dynamic pricing in action.  The “new kid on the block” however is the setting of ...
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Topics: Pricing, Airline, Personalised Pricing

How are Travel Packages Priced?

By Moira McCormick / April 25, 2018
Almost half of the 65 million trips taken abroad each year by UK citizens are "package holidays" - where the consumer buys a complete package of accommodation, flight and connections for a single price.  It’s a highly ...
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Topics: Pricing, Travel

Just How Disruptive are Pricing Techniques?

By Moira McCormick / April 18, 2018
Do you want to shake things up in your business?  Perhaps you want to go a whole lot further and shake things up in your industry as a whole?  Steady on there, first things first. ...
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Topics: Pricing Techniques

Retail Trends For This Year and Beyond

By Moira McCormick / April 11, 2018
The current retail environment is evolving rapidly with an increasing focus on machine learning and disruptive innovation so retailers seem destined to use artificial intelligence effectiveness to maintain and improve their ...
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Topics: Retail, Trends

I Spy: How to Automate Ecommerce Competitor Price Tracking

By Moira McCormick / April 4, 2018
The Internet gives consumers unprecedented power to quickly and easily compare prices and find the best promotions for the products they require. Online pricing transparency, therefore creates the need for brands to closely ...
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Topics: Ecommerce, Price Tracking

Please Stop Confusing Customers With Your Pricing

By Moira McCormick / March 21, 2018
It is a criminal offence for traders to deliberately make misleading price claims about their goods or services and against the letter of the law to make prices confusing to the consumer. For example, 'was £120, now £99.99' ...
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Topics: Customer

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