Moira McCormick

Account Manager
Find me on:

Recent Posts

Personalised Airline Pricing is Here to Stay

By Moira McCormick / May 2, 2018
We've all become used to the idea of the price of an airline seat varying according to the season, day of the week and time of day.  This is dynamic pricing in action.  The “new kid on the block” however is the setting of ...
Read More

Topics: Pricing, Airline, Personalised Pricing

How are Travel Packages Priced?

By Moira McCormick / April 25, 2018
Almost half of the 65 million trips taken abroad each year by UK citizens are "package holidays" - where the consumer buys a complete package of accommodation, flight and connections for a single price.  It’s a highly ...
Read More

Topics: Pricing, Travel

Just How Disruptive are Pricing Techniques?

By Moira McCormick / April 18, 2018
Do you want to shake things up in your business?  Perhaps you want to go a whole lot further and shake things up in your industry as a whole?  Steady on there, first things first. ...
Read More

Topics: Pricing Techniques

Retail Trends For This Year and Beyond

By Moira McCormick / April 11, 2018
The current retail environment is evolving rapidly with an increasing focus on machine learning and disruptive innovation so retailers seem destined to use artificial intelligence effectiveness to maintain and improve their ...
Read More

Topics: Retail, Trends

I Spy: How to Automate Ecommerce Competitor Price Tracking

By Moira McCormick / April 4, 2018
The Internet gives consumers unprecedented power to quickly and easily compare prices and find the best promotions for the products they require. Online pricing transparency, therefore creates the need for brands to closely ...
Read More

Topics: Ecommerce, Price Tracking

Please Stop Confusing Customers With Your Pricing

By Moira McCormick / March 21, 2018
It is a criminal offence for traders to deliberately make misleading price claims about their goods or services and against the letter of the law to make prices confusing to the consumer. For example, 'was £120, now £99.99' ...
Read More

Topics: Customer

All About The ABCs: Always Be Changing Your Pricing

By Moira McCormick / March 14, 2018
If you are not constantly reviewing and updating your prices you could be missing out. Technology now allows businesses to change prices frequently, minute-by-minute if required.  Amazon and Expedia update their prices ...
Read More

Topics: Pricing

Is This The Golden Age of Pricing?

By Moira McCormick / March 8, 2018
Pricing doesn't always need to be logical but it does need to work because it has a huge impact on a business's bottom line.  Raising or lowering prices can be the quickest way to either sell more products or to earn more ...
Read More

Topics: Pricing

It's Time to Rethink Your Pricing Strategy

By Moira McCormick / February 28, 2018
Change can be difficult; sometimes it's much easier to carry on as we are and not try to rock the boat.  However, when it comes to pricing it's not a good idea to stick with the same old, same old (or, indeed, to bury your ...
Read More

Topics: Pricing Strategy

Grab Your Passport - Here are the Latest Travel Industry Pricing Trends

By Moira McCormick / February 22, 2018
A revolution has happened recently in the travel world and it started when A.I (artificial intelligence) slowly began to infiltrate the industry – and things are continuing to change at a heady pace....
Read More

Topics: Pricing, Travel

Most Popular

Topics

See all