Moira McCormick

Moira McCormick
Researcher & Pricing Specialist at BlackCurve
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Recent Posts

Should You Bet Your Sales Growth on Pricing Software?

Posted by Moira McCormick on October 30, 2018

Warren Buffet was not wrong when he stated "The single most important decision in evaluating a business is pricing power."

Effectively controlling your pricing does give you a definite advantage in the marketplace.  However, if you are still using spreadsheets to manage your prices, a method which is outmoded, and possibly even foolhardy, the future growth and prosperity of your business could be in jeopardy.

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Topics: Sales, Personalised Pricing

How You Can Reduce the Pain of Paying

Posted by Moira McCormick on October 16, 2018

Getting paid on time is one of the most frustrating issues for businesses. Customers are never  overjoyed to part with their money. But if they are happy with your products and service they are much more likely to pay within the negotiated time frame. 

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Topics: Customers, Willingness to Pay, Paying

How To Avoid A Race To The Bottom

Posted by Moira McCormick on September 4, 2018

There is a real danger in “race to the bottom” pricing – basically, no one wins. 

By automatically diving to the bottom price all you’ve done is dented your profit margin and your reputation – and lowered the perceived value of your product. 

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Topics: Competition, Competitor Pricing

Drowning in Pricing Data? Dynamic Pricing Could be Your Solution

Posted by Moira McCormick on August 28, 2018

In his article "How to Implement Dynamic Pricing without Sacrificing Margins or Customers”, Arie Shpanya confirms what we probably already knew, that Amazon is still the reigning champion of dynamic pricing. 

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Topics: Dynamic Pricing Software, Pricing Techniques

The Future of Travel Pricing

Posted by Moira McCormick on August 14, 2018

Airlines want to be seen to be offering their customers the best value, whilst at the same time doing their utmost to ensure they maximise revenue.

Known as airline revenue management, airlines are refining the art of being able to adjust fares dynamically in real time while using increasingly sharpened software that considers the performances of its routes and services around the world.

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Topics: Strategic Pricing, Travel, Airline

How To Be Savvy and In Control When Raising Prices

Posted by Moira McCormick on August 1, 2018

Price is dependent on the state of the market, what the competition is up to - and how good your product or service is. It’s always difficult deciding how much to charge, especially if you are looking to increase prices.  

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Topics: Dynamic Pricing Software, Rising Prices

How to Turn Customers into Brand Ambassadors with These Easy Pricing Changes

Posted by Moira McCormick on July 4, 2018

According to Chris Lema in his article How to Announce Pricing Changes (Without Ruining Everything), it's not the price change itself that you should be worried about but how you present it to your customers.

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Topics: Brand Ambassadors, Customers

Pricing Strategies for Tour Operators and Online Travel Agents

Posted by Moira McCormick on June 27, 2018

Price setting for tour operators requires a strong mix of marketing strategy and financial analysis.  The people, accommodation and components that make up the experience/holiday you provide can be incredibly diverse and pricing strategies often evolve as a tour operator develops its brand and market share. 

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Topics: Tour Operators, Online Travel Agents, Travel

Losing Customers to Your Competitors? Here’s How to Win Them Back and Keep Them Happy

Posted by Moira McCormick on June 6, 2018

Companies with high churn typically spend vast amounts on marketing to try to replace their defectors. However, as it’s more cost-effective to win back lost customers than to garner new ones perhaps they should be using strategies aimed at getting “lost” customers to return.  A study completed by Marketing Metrics says you normally have a 20 to 40% chance of winning back an ex-customer – so, how’s it done?

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Topics: Customers

The Pros and Cons of Subscription Pricing

Posted by Moira McCormick on May 30, 2018

Subscription pricing is a business model where a customer must pay a subscription to have access to a product or service. The strategy was initially developed by magazines and newspapers, but the number of companies and websites using this model for their products and services is increasing exponentially. 

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Topics: Subscription Pricing

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