Moira McCormick

Moira McCormick
Researcher & Pricing Specialist at BlackCurve
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Recent Posts

Pricing Ideas to Boost Sales in Retail

Posted by Moira McCormick on March 9, 2020

Boost sales in retail: If you are a retailer, it's an unfortunate fact of life that sales will slump from time to time.  Don't feel too disheartened though: read on to get some good ideas about how to successfully increase sales and push your sales statistics upwards.

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How To Not Treat Your Prices Like New Year Resolutions

Posted by Moira McCormick on January 30, 2020

The new year provides us all with an opportunity for a fresh start.  Most people's personal new year resolutions tend to revolve around getting healthier or to get better organised.  In retail it's also a good idea to think about starting afresh after the Christmas rush and making some positive new year resolutions around your pricing strategy. To make it more fit for purpose, because a reinvigorated pricing structure will drive revenue and profit growth for the whole year.

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Dropshipping: Pricing Strategy is Your Salvation

Posted by Moira McCormick on January 23, 2020

Read on to find out more about dropshipping and the pricing strategy you can use. 


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Pricing Breakfast: How Pricing Software Can Help Your Retail Business

Posted by Moira McCormick on August 13, 2019

 

Pricing Breakfast FULL

BlackCurve recently hosted its first Pricing Breakfast at Cargo Works, London.  The topic under discussion was “How Pricing Software Can Help Your Retail Business”.

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Topics: Pricing Software, Retail, pricing breakfast

7 Ways Retailers Can Maximise Profits

Posted by Moira McCormick on July 18, 2019
7 Ways Retailers Can Maximise Profits (Live Webinar)

Paul Rowley and Dr Rob Horton recently held a webinar entitled “7 Ways Retailers Can Maximise Profits”. 

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Topics: Retail, maximise profits

6 eCommerce Pricing Experiments that You Can Run Today

Posted by Moira McCormick on March 5, 2019

According to eMarketer.com, global eCommerce retail sales are expected to top $27 trillion in 2020 and the biggest eCommerce retailer by a mile is Amazon.  Bryan Eisenberg recently published the book “Be Like Amazon: even a Lemonade Stand Can do It (co-authored by Jeffrey Eisenberg and Roy H. Williams).  Perhaps you could experiment with some of Amazon’s most successful strategies?

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Topics: Pricing Experiments, Ecommerce Pricing

Stop Letting Your Competitors Race Ahead of You - Here's How to Grow Your Profit Margins

Posted by Moira McCormick on February 5, 2019

Want to know how you grow your profit margins? Profit margin is a measure of your profitability.  The figure varies from business to business but is a pretty good indicator of how successful you are.  As author Doug Hall says, “If your profit margins aren’t rising, chances are your company isn’t thriving.”  With retail, some of the biggest brands commonly achieve profit margins of 50-60%. In 2017, Ted Baker had a profit margin of 60%, Inditex 57%, and M&S 56%.

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Topics: Profit Margins

10 Fastest Ways to Increase eCommerce Sales

Posted by Moira McCormick on January 8, 2019

 

If you’re having trouble coming up with new ideas to increase eCommerce sales, here are 10 ways to generate more sales.

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Topics: Sales, Ecommerce, ecommerce sales

Are You Still Sleep Walking? Wake Up to the New World of Smarter Pricing

Posted by Moira McCormick on December 4, 2018

 

According to Tim Walker writing for The Guardian, the days of fixed pricing appear to be coming to an end.  The traditional concept of RRP or ticket price has gradually been eroded and now there are many exciting opportunities for dynamic, personalised pricing models.

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Topics: Smarter Pricing

Why Your Pricing Strategy is Failing and How to Fix It

Posted by Moira McCormick on November 21, 2018

 

No matter what product or service you sell, the price you charge your customers or clients will have a direct impact on the success of your business.

A truly effective pricing strategy should:

  • Communicate your value
  • Position you in the market
  • Reinforce your revenue strategy
  • Allow you to invest in continuing innovation
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Topics: Pricing Strategy

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