How to use BlackCurve to help you win the Digital Shelf

Posted by Philip Huthwaite on August 3, 2022

In this post, we cover:

1. What is the Digital Shelf?
2. Why is the Digital Shelf important to eCommerce businesses?
3. A check-list of how to use BlackCurve to optimise your own Digital Shelf and win online market share.

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Topics: Competitor Pricing, Google Shopping, Google Ads, Search Relevancy

How to Cut Your Google Ad Spend by a Third or More

Posted by Philip Huthwaite on November 18, 2020


In this week’s episode, Philip and Rob detail the influence of pricing on Google Shopping ad spend and how to optimise your spend.

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Topics: Ecommerce, Podcast, Ad Spend, Google Shopping, Google Ads

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