Can You Make Your Company More Attractive with Pricing?

Posted by Moira McCormick on February 14, 2018

It's extremely rare for a company to be able to please all of their customers all of the time, however good they think they and their products are  - and when it comes to pricing there are times when you are inevitably going to have to raise your prices, which probably won't be universally popular, either with your customers or even internally within your organisation. 

Pricing can be an emotive issue and you will almost certainly encounter some resistance whatever pricing strategy you choose.

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