Use Price Segmentation for Profit Growth

By Moira McCormick / July 18, 2016
It's a fact that no two customers have the same Willingness to Pay, but you naturally want to capture as much of each of your customer's Willingness to Pay as possible. The answer could be to charge different prices to ...
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Topics: Pricing Strategy, Pricing Elasticity, Willingness to Pay

Why Do Companies Price Discriminate?

By Moira McCormick / July 4, 2016
Introduction Price discrimination is a pricing strategy that charges customers different prices for identical goods or services according to certain criteria. In pure price discrimination, the seller/provider will charge ...
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Topics: Price Optimisation, Gender, Pricing Elasticity

How to Convince Price Sensitive Customers to Spend Their Money

By Moira McCormick / June 9, 2016
Are your customers suffering from price tag shock? Is price sensitivity hurting your sales? Are your customers rejecting your product or service? Do you know why this is happening? Do you really know your niche and your ...
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Topics: Pricing Elasticity

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