The Anatomy of a Successful Pricing Analyst

Posted by Philip Huthwaite on May 12, 2016

The Bare Bones

A pricing analyst is a business professional who specializes in the study of pricing, with the aim of determining the best prices for their business. Many companies employ full-time pricing analysts, and it is also possible for a company to hire an analyst as a consultant for a particular project or concern.

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Topics: Pricing Manager, Pricing Analyst

How to Solve Your Pricing Pressures

Posted by Moira McCormick on May 10, 2016

Introduction

In free markets, competition is the norm not the exception, and that competition will limit your latitude for pricing. When competitors lower prices or new competition enters at a lower price, your gut reaction is probably to lower prices too - but the cost of giving price concessions may be higher than the cost of customer losses. Surely there's an easier and less costly way to identify the proper reaction to competitive price moves?

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Topics: Pricing Manager, Pricing Strategy

Common B2B Pricing Challenges and How to Solve Them

Posted by Moira McCormick on February 3, 2016

Introduction

Gaining a competitive advantage is key in the ever-changing business world of today. ‘How do we get more business?’ is the continuous question.

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Topics: Pricing Success, Pricing Manager, Pricing Challenge

How a Pricing Manager Can Help Your Business Grow

Posted by Moira McCormick on February 3, 2016

If your company is intent on preserving - and growing - profit margins, it becomes imperative to adapt and up your game plan. Pricing and profitability management needs to be a key element of that plan. Everywhere you look there seems to be a conspiracy to put pressure on your profit margins - more competitors than ever before, sophisticated procurement departments and slow economic growth have all been factors in contributing to this pressure cooker environment.

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Topics: Pricing Manager, Employee, Human Resources

How to Prevent Buyers from Getting Hung up On Price

Posted by Moira McCormick on January 26, 2016

About one-third of consumers are purely hung up on price, while the other two-thirds are open to at least hearing another argument, says Tom Reilly, an author and value-based shopping expert. "Value is always long term," Reilly says. "Price is short term". If your customer is fixated on price, the best strategy is to turn that to your advantage – it can actually help shape the value of your product and signal value.

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Topics: Pricing Success, Pricing Manager

6 Traits of High Performing Pricing Managers

Posted by Moira McCormick on January 18, 2016

To make it as a successful Pricing Manager, there are many desirable skills/traits to have in your arsenal. Pricing Managers today are very different to pricing managers of 10 years ago (if the role even existed in many companies).

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Topics: Pricing Manager, Price Management

11 Principle Responsibilities of a Pricing Manager

Posted by Moira McCormick on September 21, 2015
 
You know what your boss really wants from you, but what about your responsibilities as a Pricing Manager?

A Pricing Manager determines pricing schemes for a company’s products and services. This includes co-ordinating with production departments to learn how much they cost to make, as well as working with staff in marketing on appropriate campaigns and promotions. The costs of shipping, handling and related expenses also need to be considered when pricing products.

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Topics: Pricing Manager

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