7 Funny Ways to Tackle Pricing Objections

Posted by Patrick Foster on September 3, 2018

This week, we have a guest blog post from Patrick Foster.

Patrick is a writer and ecommerce expert from Ecommerce Tips — an industry-leading ecommerce community on a mission to share myriad business and entrepreneurial insights from the sector. 

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Topics: Pricing, Customers

Please Stop Confusing People With Your Pricing

Posted by Lara McLeod on August 21, 2018

 

Confusing prices and pricing strategies could be puzzling your customers - and impacting your profits negatively. 

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Topics: Dynamic Pricing, Customers

How to Turn Customers into Brand Ambassadors with These Easy Pricing Changes

Posted by Moira McCormick on July 4, 2018

According to Chris Lema in his article How to Announce Pricing Changes (Without Ruining Everything), it's not the price change itself that you should be worried about but how you present it to your customers.

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Topics: Customers, Brand Ambassadors

Losing Customers to Your Competitors? Here’s How to Win Them Back and Keep Them Happy

Posted by Moira McCormick on June 6, 2018

Companies with high churn typically spend vast amounts on marketing to try to replace their defectors. However, as it’s more cost-effective to win back lost customers than to garner new ones perhaps they should be using strategies aimed at getting “lost” customers to return.  A study completed by Marketing Metrics says you normally have a 20 to 40% chance of winning back an ex-customer – so, how’s it done?

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Topics: Customers

Customer Spotlight - Electrical World

Posted by Emmanuel Aremu on October 11, 2017

Electrical World, a Northern Ireland based company started from humble beginnings and has quickly risen to be a leading independent electrical appliance retailer of CCTV, heaters, fans, lighting, lamps and wiring accessories.

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Topics: Customers

The 3 types of buyers - and how to deal with them

Posted by Moira McCormick on May 16, 2016

Introduction

It's pretty obvious that the great British public spend their money in different ways - some people will throw their money around without a care and others save their money like Scrooge. The majority of us come somewhere in the middle. There may well be dozens of different types of buyers depending on how you look at things, but most people whittle them down to just 3.

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Topics: Sales, Persona, Customers

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