Customer Spotlight - Electrical World

Posted by Emmanuel Aremu on October 11, 2017
Emmanuel Aremu
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Customer Spotlight Series - Electrical World

Electrical World, a Northern Ireland based company started from humble beginnings and has quickly risen to be a leading independent electrical appliance retailer of CCTV, heaters, fans, lighting, lamps and wiring accessories.

Electrical World was founded by John Coalter, an experienced electrician who began his career as a businessman at the age of 20, when he launched his first electrical contract company.

Today, Electrical World ships 1000s of products to over 50 territories across the world.

Operating in a competitive online marketplace, Electrical World was looking for a pricing solution that filled their core requirements and made their prices attractive to potential customers.

Here’s what Michael Richmond, E-Commerce Development Manager at Electrical World, had to say about selecting BlackCurve:

"As a fast-growing online company, we needed a flexible and efficient pricing solution to stay ahead of the competition.

BlackCurve offers a solid solution on our terms, and allows us to get the edge across all our working platforms without worrying about losing out thanks to the variables we can set in place.

Unmatched in their sector, we've already seen results from using BlackCurve & recommend it highly to other companies who want to stay on top of their bulk pricing."

At the end of the day, a pricing solution that teases out extra margin improvements is essential to a healthy growing business.

For Electrical World, BlackCurve provided the most cost effective, reliable and dynamic pricing solution that fits their business needs.


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