8 Discounting Strategies for Ecommerce Companies

Posted by Moira McCormick on July 11, 2017

It might appear at first glance that offering discounts are not the surest way to make your ecommerce business more profitable. Indeed, if you approach discounting without a clearly defined plan, or the tools to evaluate whether it’s working and the wider impact on your business, you might just regret ever attempting a discounting strategy!

However, if used in an appropriate and intelligent way, discounts can be a powerful addition to your ecommerce armoury.

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Topics: Discounting Strategies

Use These Discounting Strategies to Grow Your Profits

Posted by Moira McCormick on May 16, 2017

Have you already decided on the base price of your products or services?  Congratulations!  However, what about your policies regarding discounting?  There are many different forms of implementing price reductions, each designed to accomplish a specific purpose. 

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Topics: Discounting, Profits, Discounting Strategies

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