Everyone knows that they will have to pay for a product or service at some point, it's just a question of how much. Recently, however, it has become noticable that customers are proving to be tougher negotiators, both B2C and B2B. When it comes to selling, pricing is much more involved than just sticking some numbers on your goods and hoping for the best.
Topics: Pricing Training, Pricing Success, Pricing Strategy, Pricing
We're attending the Professional Pricing Society Annual European and Global Pricing conference in Amsterdam between 2nd and 4th December 2015. It's a 3 day gathering that includes workshops and networking opportunities with leading Pricing Professionals.
Some of the workshops that have particularly taken our attention include: