BlackCurve – Which Edition is right for my business?

Posted by Philip Huthwaite on October 24, 2022

We recognise that businesses are both at different stages of market size, as well as at different stages for how much pricing is being used inside the business to support growth. Therefore, we have created three core editions, or “flavours” as I typically say on demo calls with prospects: ‘Tracker’, ‘Challenger’, ‘Commander’, to support whatever stage of pricing your eCommerce business is at. This post aims to take you through these editions to help with your selection, as well as introduce our new ‘Enterprise’ offering.

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Topics: Pricing Software, Dynamic Price Optimisation, Price Elasticity, Excel Pricing, Competitor Price Tracking, BigCommerce, Automation, Ecommerce Pricing, retail pricing, headless

Getting Started with BlackCurve

Posted by Philip Huthwaite on October 5, 2022

Getting started with BlackCurve’s Competitor Pricing and Marketing Insights product, called ‘Tracker’, is really quick and easy. In this post, we will take you through the simple steps needed to start your trial. 

Firstly, head over to, which can also be accessed by clicking the button in the top right-hand corner of our website, which currently looks like this 👇.


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Topics: Competitor Pricing, Ecommerce, Competitor Price Tracking, retail pricing

Live Retail Pricing Q&A - BlackCurve Webinar

Posted by Philip Huthwaite on April 5, 2022

On the last day of March, this year, I hosted a Live Retail Pricing Q&A, joined by Rob Horton (BlackCurve Product Director).

The rules we simple:
  • No retail pricing question was off-topic.
  • No retail pricing question was a silly question.
  • Attendees were encouraged to ask those questions they may have been too afraid to ask before!
  • We couldn't tell you whether you should buy that house, marry that partner or the meaning of life, but we could answer your retail pricing questions!
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Topics: competitive pricing strategies for retailers, retail pricing

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