On the last day of March, this year, I hosted a Live Retail Pricing Q&A, joined by Rob Horton (BlackCurve Product Director).The rules we simple:
- No retail pricing question was off-topic.
- No retail pricing question was a silly question.
- Attendees were encouraged to ask those questions they may have been too afraid to ask before!
- We couldn't tell you whether you should buy that house, marry that partner or the meaning of life, but we could answer your retail pricing questions!
Attendees certainly kept us on our toes in this hour-long webinar. Questions covered included:
How do I get more out of my competitor prices?
What competitors should I care about?
Do I need to follow all my competitors?
What is the best competitive pricing strategy?
Is competitor pricing just a race to the bottom?How does dynamic pricing impact a consumer brand?
How do I protect my margins?
What products should I focus on?
How do I know if my pricing is working?
What does competitor pricing allow me to do?
What is price elasticity? Is it relevant?
Should I consider stock levels?
Is anyone you see doing competitor pricing well?
Should I automate pricing decisions?
How do I consider seasonality in my pricing decisions?
For those of you who missed it, the full recording is available to watch on-demand by completing the below form (there is gold in here, we can't just give it away!):