Forget Cost-Plus Pricing - Sell Value Instead

Posted by Moira McCormick on August 2, 2016

Typically - if you are offering a product that provides more value than the competing alternative, customers will choose your offering. If your offer provides less value than its competing alternative, customers look elsewhere.

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Topics: B2B, B2C, Value, Cost Plus, Margin Growth, Willingness to Pay

12 Ways to Tempt Your Online Customers

Posted by Moira McCormick on July 20, 2016

You have an online store, but how do you draw in new customers and keep them loyal? The answer is through offers, coupons, discounts and deals. It's a truth universally acknowledged that most online merchants will be faced at some time with the dilemma of whether to offer discounts, when to offer discounts and how much the discounts should be worth.

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Topics: Online Pricing, B2C

What Are the Most Popular Pricing Strategies by Industry Sector?

Posted by Moira McCormick on April 28, 2016

 

Pricing is one of the four elements of the marketing mix, along with product, place and promotion. An effective pricing strategy is vital for companies who wish to achieve success by finding the price point where they can maximize sales and profits. Companies may use a variety of pricing strategies, depending on their own unique marketing goals and objectives – and also on which industry they represent.

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Topics: Pricing Strategy, Pricing, B2B, Retail, Dynamic Pricing, Manufacturing, B2C, Cost Plus

How to combat the pressures of competitive pricing

Posted by Moira McCormick on March 31, 2016

In a free market, competition is the norm, not the exception, and that competition will affect how you price. When competitors lower prices or new competition enters at a lower price, it is perhaps only natural to want to beat them at their own game - but the cost of price concessions may be higher than the cost of losing a customer or two.

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Topics: B2B, Price War, B2C, Competition, Discounting

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