Forget Cost-Plus Pricing - Sell Value Instead

By Moira McCormick / August 2, 2016
Typically - if you are offering a product that provides more value than the competing alternative, customers will choose your offering. If your offer provides less value than its competing alternative, customers look ...
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Topics: Margin Growth, B2B, B2C, Value, Willingness to Pay, Cost Plus

12 Ways to Tempt Your Online Customers

By Moira McCormick / July 20, 2016
You have an online store, but how do you draw in new customers and keep them loyal? The answer is through offers, coupons, discounts and deals. It's a truth universally acknowledged that most online merchants will be faced ...
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Topics: B2C, Online Pricing

What Are the Most Popular Pricing Strategies by Industry Sector?

By Moira McCormick / April 28, 2016
Pricing is one of the four elements of the marketing mix, along with product, place and promotion. An effective pricing strategy is vital for companies who wish to achieve success by finding the price point where they can ...
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Topics: Pricing Strategy, Pricing, B2B, Retail, Dynamic Pricing, Manufacturing, B2C, Cost Plus

How to combat the pressures of competitive pricing

By Moira McCormick / March 31, 2016
In a free market, competition is the norm, not the exception, and that competition will affect how you price. When competitors lower prices or new competition enters at a lower price, it is perhaps only natural to want to ...
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Topics: B2B, Price War, B2C, Competition, Discounting

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