How to Use Decoy Pricing to Increase Revenues

Posted by Philip Huthwaite on May 19, 2016

What is Decoy Pricing?

Welcome to decoy pricing, a tactic that boosts sales of high profit items by creating another version of the product solely to make the pricier versions seem economical by comparison. Decoy pricing "forces" people to compare the pricing options, and as a result sales of the more attractive higher-priced item will increase.

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Topics: Pricing Strategy, Decoy

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