How To Use Product Matching In Ecommerce

Posted by Philip Huthwaite on July 25, 2023


As an eCommerce retailer, your goal is strategically pricing and promoting products to beat the competition and drive sales.

But in today’s data-driven retail landscape, you can’t just guess at “smart” pricing. You need clear visibility into what competitors are doing.

How else can you know if your prices truly align with market rates? Or accurately identify opportunities to undercut competitor sales and promotions? The key is having rock-solid product matching capabilities.

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Topics: Product Matching

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