Pricing Shouldn't Hurt You, Here's How To Ease The Pain

Posted by Moira McCormick on February 7, 2018

Our shopping culture has certainly changed in the last decade and practically everyone in retail seems to be slashing their prices constantly.  Discounts are all around us, and, as consumers, we’ve started to be conditioned to not make a purchase unless we’re getting a great deal. 

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Topics: Pricing

How Upstart Companies can Use Pricing to Beat the Competition

Posted by Moira McCormick on October 12, 2017

According to Jack Welch, the former CEO of General Electric (GE) “if you don’t have a competitive advantage, don’t compete”. In a nutshell, he meant don't bother getting into the fray if you don't intend to win!

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Topics: Pricing, Competition

Pricing Experiments for Ecommerce Companies

Posted by Moira McCormick on August 31, 2017

The job of getting our pricing right never seems to get any easier. Just how do you figure out what Mr X and Ms Y will pay for your products? And, even if you think you've got the price right, how can you improve take-up? 

Perhaps now is the time to start experimenting in small ways to find a strategy which has the most beneficial effect on your conversion rate.

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Topics: Pricing, Ecommerce, Ecommerce Company

Is Low Pricing Losing You Money?

Posted by Moira McCormick on August 1, 2017

When you first launched your business you were probably nervous about price setting and didn't want to scare potential customers away by pricing too highly.  It was probably easier (and you felt safer) to price low – your thinking being that this would attract new customers and steal customers away from competitors. 

Well, this may have seemed like a good strategy in the early days but over time, have you made only nominal increases to your prices without considering what this is doing to your bottom line?

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Topics: Pricing

How to Secure Your Prices

Posted by Moira McCormick on June 13, 2017

Pricing your products and ensuring you have built in sufficient margins to sustain your business is one of the most important decisions you’ll make. 

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Topics: Pricing

Pricing Drives Sales

Posted by Moira McCormick on June 7, 2017

The one thing that is going to stop your customer's in their tracks is price, whether that price is ridiculously low or flying high amongst the clouds.  Or, on the other hand, it could be that your prices seem fair to them, offering value and benefits not seen elsewhere, i.e. your prices are just right.

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Topics: Pricing, Sales

The Mysteries of Fixing a Price

Posted by Moira McCormick on March 15, 2017

How much should you pay for an item – any item?  If you asked the majority of consumers they would say that a fair price would cover the cost of manufacture plus a little extra for profit. 

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Topics: Pricing, Price Discrimination

How to Fine-Tune Your Pricing - Podcast Transcript

Posted by Emmanuel Aremu on February 9, 2017

The following is a transcript from a Professional Pricing Society Podcast, recorded on Thursday 5th January 2017 and published at on Thursday 12th January 2017.

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Topics: Pricing, Podcast

Top 5 Pricing Strategies for Ecommerce Sites

Posted by Moira McCormick on January 24, 2017

To be a successful Ecommerce retailer you need to pay close attention to your pricing strategy/pricing strategies. 

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Topics: Pricing, Pricing Strategies, Ecommerce

What is Dynamic Pricing?

Posted by Moira McCormick on January 17, 2017

Want to change your prices in real time to adjust to market conditions?  Want to keep up with your competitors at all times?  Well, dynamic pricing might be the answer you are looking for.

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Topics: Pricing, Dynamic Pricing

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