Welcome back to our comprehensive ten-part series on Black Friday and Cyber Monday (BFCM) pricing strategies.
As Black Friday and Cyber Monday (BFCM) approach, businesses are preparing for one of the most significant shopping events of the year. In the previous parts of our ten-part series, we've explored the tools required for pricing success, the importance of getting your market position stable and correct before heading into BFCM, how to improve Google Shopping visibility, and the metrics guiding your competitor-led pricing decisions. Now, in Part 5, we're about to dive into an approach that uses your competitor price position to optimise your Google Ads Cost Per Acquisition (CPA) during BFCM. With Adwisely reporting a 2x-5x spike in CPA during this promotion period, anything you can do to make your money work harder will mitigate against the spike, and ensure you come out on top, and spend where it will make the greatest benefit to your business.
Topics: digital shelf
As Black Friday and Cyber Monday (BFCM) approach, businesses around the world are gearing up for one of the most significant shopping events of the year. While there are many aspects to consider in preparing for BFCM, one of the most critical steps is crafting a successful pricing strategy.
Welcome back to our comprehensive ten-part series on Black Friday and Cyber Monday (BFCM) pricing strategies. In our previous articles (Part 1 and Part 2), we discussed the tooling required to set yourself up for pricing successes, and emphasised the importance of assessing your market position to give you a solid foundation for price optimisation. Today, in the third instalment of our series, we delve into a crucial aspect of BFCM success: improving product visibility on Google Shopping. If shoppers cannot find you over the promotional period, they cannot buy from you, meaning all your efforts in every part of your business will be wasted.
Topics: Google Shopping
Welcome back to the second part of our comprehensive ten-part series on Black Friday and Cyber Monday (BFCM) pricing strategies. As a quick reminder, in part one, we emphasised the critical role that pricing plays during BFCM and recommended setting up a BlackCurve account to significantly enhance your ability to optimise your pricing strategy for these pivotal shopping events. Setting up an account will allow you to follow along with our recommendations at ease, and take the stress away from knowing if your pricing is in the right shape for BFCM.
Topics: Competitor Pricing
High streets might be iconic, but there's no denying online shopping has taken a front seat in recent years. E-commerce sales have soared, making the digital space both an opportunity and a challenge for businesses.
With so many online stores popping up, it's become essential to effectively manage and strategise for one's e-commerce venture. How do you differentiate your business from the rest? How do you ensure your customers have a smooth shopping experience? How do you drive conversions?
E-commerce management is the answer.
Navigating the digital marketplace is no simple feat, especially when you're faced with the challenge of setting up an eCommerce website. How much is this going to set you back? Are there any hidden costs lurking around the corner? Can you really afford to go for the ‘all-inclusive’ plan?
Black Friday and Cyber Monday, often abbreviated as BFCM, are two of the most significant shopping events of the year. They represent a golden opportunity for businesses to boost their sales, clear inventory, and attract new customers. However, achieving success during BFCM requires careful planning, and one of the most critical elements is pricing. In this ten-part series, we'll explore strategies for getting the pricing fit just right to maximize your BFCM sales. In part one, we cover the price tool needed.
Every e-commerce seller knows the frustration: you've got a stellar product, but it gets lost in the vast digital marketplace, overshadowed by competitors, or presented with inconsistent details across various platforms.
It’s not just about having a great product anymore; it’s about how effectively and consistently you present it to your potential buyers.
One overlooked tool in this challenge? Product feeds.
Topics: Product Feed
Have you ever wondered why certain products never seem to drop below a specific price point online, even during sales? It's the same reason why some brands maintain consistent pricing across multiple retailers: MAP pricing.