Episode 32 is here! We're focusing on how to make the right pricing decisions, quickly, and at scale. Take a listen:
Topics: Podcast, UK Retailers, Ecommerce Company, competitor-led retail pricing strategies, Marketing Strategy
On the last day of March, this year, I hosted a Live Retail Pricing Q&A, joined by Rob Horton (BlackCurve Product Director).The rules we simple:
- No retail pricing question was off-topic.
- No retail pricing question was a silly question.
- Attendees were encouraged to ask those questions they may have been too afraid to ask before!
- We couldn't tell you whether you should buy that house, marry that partner or the meaning of life, but we could answer your retail pricing questions!
Topics: competitive pricing strategies for retailers, retail pricing
We’re back! Much like the band One Direction, we went on a little hiatus! Although rather than releasing solo albums and sunning ourselves, we have been working at making our technology effortless to adopt.
Topics: UK Retailers, Ecommerce Company, competitor-led retail pricing strategies, Marketing Strategy
In this week’s episode, Philip and Rob take a look back at the past 24 episodes, sharing some of their best bits, and reflecting on whether their views are still accurate in the continued current climate. Clips galore from the last year, so a great summary for new and existing listeners of eCommerce Matters.
Topics: Pricing Strategy, Competition, Pricing System, Ecommerce, Podcast
In this week’s episode, Philip and Rob take a look at pricing decisions made by retailers of sporting goods across the festive discounting season of November 2020, with a particular focus on the biking sector, with a toy tractor thrown in for good measure! Did retailers as we predict, boycott the discounting frenzy? Listen to find out!
Topics: Pricing Strategy, Competition, Pricing System, Ecommerce, Podcast, Teardown
In this week’s episode, Philip and Rob look to define what actually is Artificial Intelligence (do you agree with their definition?), and how it can be best used to support pricing decisions. Spoiler alert - you don't have to jump straight into the deep end, with an all-singing, all-dancing, self-learning algorithm to get value from AI. Even basic applications can be very effective. Listen, to find out more!
Topics: Ecommerce, Podcast, Artificial Intelligence, AI in Pricing, AI
In this week’s episode, Philip and Rob detail the influence of pricing on Google Shopping ad spend and how to optimise your spend.
Topics: Ecommerce, Podcast, Ad Spend, Google Shopping, Google Ads
Ever wanted to know the back story to BlackCurve, and why it was founded?
Topics: Dynamic Pricing Software, Pricing Automation, Ecommerce Pricing
Find out how to get the most out of Pricing Software
So, your business has made the decision to implement a pricing tool such as BlackCurve. Fantastic! You’re well on your way to get an average 1% - 3%+ gross margin improvement.
This is because pricing tools help maintain pricing accuracy, make the pricing process more efficient and effective, as well as help you identify better price points for your goods and services that drive overall business growth.
Topics: Pricing Software, Pricing Strategy, Pricing Solution, Pricing System
Black Friday 2019 in the UK - Is it a scam?
Black Friday is known as the day when retailers hope to make enough sales to put them in the black for the year.
Topics: Sales, UK Retailers, Black Friday