2015 saw us move from being a casual poster, to a business who posts dedicated pricing content up to three times a week. Moira McCormick has done much of the hard work on this front over the last 12 months, and we thank all our visitors for likeing, sharing, and commenting. If there are any ideas you would like to suggest for next year - please fire away in the comments section below, and I can see if I can twist her arm to include!
In case you missed anything, here is a roundup of the five most popular posts from the last year:
5 Signs You're a Pricing Genius
This article is targeted at individuals who deal with Pricing on a day-to-day basis. It aims to provide a simple benchmark to ensure you're always doing everything in your power to squeeze out improved margin for your business. Read the full article here.
4 common pricing strategy misconceptions
This article aims to quash some common rumours or preconceptions that individuals have about pricing, and show that a dedicated pricing strategy, employee, processes and software should not be overlooked. Read the full article here.
9 Factors that Affect a Customer's Willingness to Pay
You want to achieve the highest price possible for your goods or services right? But how do you find this optimimum sweetspot, and what influences a customer's decision to pay that price? This articles covers 9 factors from selling on value, right through to the bargain effect. Read the full article here.
Are you pricing too low?
It is a common problem that many businesses have, and that is the confidence to price at the true value your goods or services provide. As such, many companies often price at a level far below they should be, which limits profitability, and ultimately growth. This article looks at the Aviation & Supermarket sectors, and shows the importance in testing to get near to your optimimum price. Read the full article here.
How to Minimise Pricing Errors
Whether your business is just starting out, or you've been been in business for some time, this article provides advice on how to minimise pricing errors. Tips range from benchmarking right through to letting go of bad ideas! Read the full article here.
Now bring on 2016!