Blog

Adam Anderson, Chief Commercial Officer at The Fragrance Shop

About

Adam is an influential senior leader, with a proven track record in developing & maintaining product offers. 

He has ownership of the Customers’ experience with the product and service proposition, putting their needs at the heart of commercial decision making, and subsequently generating value for the business.

He has direct responsibility and accountability for overall company commercial roadmap, product proposition, trading & supply chain.

Oliver Banks, Retail Transformation Consultant at OB&CO

About

Many retailers struggle to deliver transformation. Oliver helps retail businesses to successfully define and deliver their transformation goals so the vision is realised and the business overcomes adversity.

Howard Langer, Principal at HML Consulting

About

Howard has global experience in consumer Pricing, Promotion and Net Revenue Management (NRM) / Revenue Growth Management (RGM) in a multi-product environment. From 'Where to start?' with Pricing, to Price Monitoring and Management best practice, through to Corporate Pricing Strategies.

He has first hand knowledge of Price Optimisation having implementing the UKs first Price Optimisation solution.

He is Chairman of Retail Pricing Forum (RMAPI - Revenue Management and Pricing International), and is a visiting lecturer at The University of Southampton and Warwick Business School.

Matthew Taylor, Pricing Planning Manager at Kingfisher Plc

About

Matthew Taylor has spent many years in pricing, starting the travel sector before moving into his current position. Away from pricing and work, Matthew enjoys spending time with his family. He is also incredibly active, running and swimming, with plans to tackle a swim to the Isle of Wight in the coming months. Read on to find out more about him:

If you’re having trouble coming up with new ideas to increase eCommerce sales, here are 10 ways to generate more sales.

The Internet gives consumers unprecedented power to quickly and easily compare prices and find the best promotions for the products they require. Online pricing transparency, therefore creates the need for brands to closely monitor prices across their categories and against their competitors.

It can be a complicated business getting your ecommerce pricing right - online products and services are basically worth whatever people are willing to pay for them.  So, how do you find out what your customers will think is a reasonable price?

The job of getting our pricing right never seems to get any easier. Just how do you figure out what Mr X and Ms Y will pay for your products? And, even if you think you've got the price right, how can you improve take-up? 

Perhaps now is the time to start experimenting in small ways to find a strategy which has the most beneficial effect on your conversion rate.

In 2015, ecommerce in the United Kingdom was worth a whopping £133 billion, with economists predicting an increase of 11%. The rate of growth surpassed this prediction, as 2016 saw an increase in ecommerce of 16% across the year - and intellectuals predict a further 14% increase for 2017.

There are several ways to arrive at pricing for your online business, but many pricing strategies leave money on the table and can even damage your customer’s view of your brand; this is the case whether your prices are too high or too low.  

Finding the right formula for retail markup is one of the most important decisions you will have to make and is vital to the success of your ecommerce business.