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The good news is that Black Friday 2020 has definitely not been cancelled but so much in the retail sector has been impacted by Coronavirus and the uncertain economic situation that only time will tell whether this year's Black Friday will still be as relevant and provide canny shoppers with the deals and savings they have come to expect at this time of year.

Consumers predictably resent being taken advantage of during pandemics.  They may display some sympathy for the unprecedented situation that traders now find themselves in, and understand some supply-chain issues, but they definitely don't want to be fleeced.

Charlie Duffay, Senior Merchandiser at PVH

About

Charlie Duffay is the Senior Merchandiser at PVH, one of the most admired fashion and lifestyle companies in the world. Their brand portfolio includes the iconic Calvin Klein, Tommy Hilfiger, Van Heusen, IZOD, ARROW, Warner’s, Olga and Geoffrey Beene brands, as well as the digital-centric True&Co. intimates brand.

Outside of work, Charlie is a real socialite and artist, enjoying the restaurant scene of London, and life drawing classes.

Vinh Ton, Area Manager & Senior Business Analyst at Estée Lauder

About

Vinh Ton is mathematically minded, having studied the subject right through to University Level. 

For the last seven years, he has worked at Estée Lauder Inc., the destination for high-performance Skincare, Makeup, and more, across various roles.

Outside of work, music is a large part of his life. Vinh sings, plays the guitar, piano, and drums, and even produces his own music.

Adam Anderson, Chief Commercial Officer at The Fragrance Shop

About

Adam is an influential senior leader, with a proven track record in developing & maintaining product offers. 

He has ownership of the Customers’ experience with the product and service proposition, putting their needs at the heart of commercial decision making, and subsequently generating value for the business.

He has direct responsibility and accountability for overall company commercial roadmap, product proposition, trading & supply chain.

Oliver Banks, Retail Transformation Consultant at OB&CO

About

Many retailers struggle to deliver transformation. Oliver helps retail businesses to successfully define and deliver their transformation goals so the vision is realised and the business overcomes adversity.

Howard Langer, Principal at HML Consulting

About

Howard has global experience in consumer Pricing, Promotion and Net Revenue Management (NRM) / Revenue Growth Management (RGM) in a multi-product environment. From 'Where to start?' with Pricing, to Price Monitoring and Management best practice, through to Corporate Pricing Strategies.

He has first hand knowledge of Price Optimisation having implementing the UKs first Price Optimisation solution.

He is Chairman of Retail Pricing Forum (RMAPI - Revenue Management and Pricing International), and is a visiting lecturer at The University of Southampton and Warwick Business School.

Matthew Taylor, Pricing Planning Manager at Kingfisher Plc

About

Matthew Taylor has spent many years in pricing, starting the travel sector before moving into his current position. Away from pricing and work, Matthew enjoys spending time with his family. He is also incredibly active, running and swimming, with plans to tackle a swim to the Isle of Wight in the coming months. Read on to find out more about him:

If you’re having trouble coming up with new ideas to increase eCommerce sales, here are 10 ways to generate more sales.

The Internet gives consumers unprecedented power to quickly and easily compare prices and find the best promotions for the products they require. Online pricing transparency, therefore creates the need for brands to closely monitor prices across their categories and against their competitors.