People in Retail - Adam Anderson

Posted by Emmanuel Aremu on April 29, 2020

Adam Anderson, Chief Commercial Officer at The Fragrance Shop


Adam is an influential senior leader, with a proven track record in developing & maintaining product offers. 

He has ownership of the Customers’ experience with the product and service proposition, putting their needs at the heart of commercial decision making, and subsequently generating value for the business.

He has direct responsibility and accountability for overall company commercial roadmap, product proposition, trading & supply chain.

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Topics: Retail, Ecommerce, Pricing Blogs, people in retail

People in Retail - Oliver Banks

Posted by Emmanuel Aremu on April 21, 2020

Oliver Banks, Retail Transformation Consultant at OB&CO


Many retailers struggle to deliver transformation. Oliver helps retail businesses to successfully define and deliver their transformation goals so the vision is realised and the business overcomes adversity.

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Topics: Retail, Ecommerce, Pricing Blogs, people in retail

People in Retail - Howard Langer

Posted by Sobia Furqan on March 25, 2020

Howard Langer, Principal at HML Consulting


Howard has global experience in consumer Pricing, Promotion and Net Revenue Management (NRM) / Revenue Growth Management (RGM) in a multi-product environment. From 'Where to start?' with Pricing, to Price Monitoring and Management best practice, through to Corporate Pricing Strategies.

He has first hand knowledge of Price Optimisation having implementing the UKs first Price Optimisation solution.

He is Chairman of Retail Pricing Forum (RMAPI - Revenue Management and Pricing International), and is a visiting lecturer at The University of Southampton and Warwick Business School.

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Topics: Retail, Ecommerce, Pricing Blogs, people in retail

People in Retail - Matthew Taylor

Posted by Sobia Furqan on March 20, 2020

Matthew Taylor, Pricing Planning Manager at Kingfisher Plc


Matthew Taylor has spent many years in pricing, starting the travel sector before moving into his current position. Away from pricing and work, Matthew enjoys spending time with his family. He is also incredibly active, running and swimming, with plans to tackle a swim to the Isle of Wight in the coming months. Read on to find out more about him:

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Topics: Retail, Ecommerce, Pricing Blogs, people in retail

10 Fastest Ways to Increase eCommerce Sales

Posted by Moira McCormick on January 8, 2019


If you’re having trouble coming up with new ideas to increase eCommerce sales, here are 10 ways to generate more sales.

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Topics: Sales, Ecommerce, ecommerce sales

I Spy: How to Automate Ecommerce Competitor Price Tracking

Posted by Moira McCormick on April 4, 2018

The Internet gives consumers unprecedented power to quickly and easily compare prices and find the best promotions for the products they require. Online pricing transparency, therefore creates the need for brands to closely monitor prices across their categories and against their competitors.

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Topics: Ecommerce, Price Tracking

Price Testing Helps Make Smarter Pricing Decisions

Posted by Moira McCormick on October 5, 2017


It can be a complicated business getting your ecommerce pricing right - online products and services are basically worth whatever people are willing to pay for them.  So, how do you find out what your customers will think is a reasonable price?

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Topics: Ecommerce, Price Testing

Pricing Experiments for Ecommerce Companies

Posted by Moira McCormick on August 31, 2017

The job of getting our pricing right never seems to get any easier. Just how do you figure out what Mr X and Ms Y will pay for your products? And, even if you think you've got the price right, how can you improve take-up? 

Perhaps now is the time to start experimenting in small ways to find a strategy which has the most beneficial effect on your conversion rate.

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Topics: Pricing, Ecommerce, Ecommerce Company

Ecommerce Trends to Watch Out For

Posted by Chandan Dhiman on August 29, 2017

In 2015, ecommerce in the United Kingdom was worth a whopping £133 billion, with economists predicting an increase of 11%. The rate of growth surpassed this prediction, as 2016 saw an increase in ecommerce of 16% across the year - and intellectuals predict a further 14% increase for 2017.

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Topics: Ecommerce

Value Based Pricing for Ecommerce Companies

Posted by Moira McCormick on July 20, 2017

There are several ways to arrive at pricing for your online business, but many pricing strategies leave money on the table and can even damage your customer’s view of your brand; this is the case whether your prices are too high or too low.  

Finding the right formula for retail markup is one of the most important decisions you will have to make and is vital to the success of your ecommerce business.

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Topics: Value-based Pricing, Ecommerce

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