Felicity Simpson

Felicity Simpson

Recent Posts

Your Pricing Checklist

Posted by Felicity Simpson on February 11, 2021

In this, the last episode in the first Series of eCommerce Matters, Philip and Rob discuss how and why maintaining your position in the market gives you a tactical and strategic edge. Not just that, but giving you a breakdown of your 'Pricing Checklist' to help you structure your pricing check-ins.

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Topics: Pricing Strategy, Competition, Pricing System, Ecommerce, Podcast

Who Can Benefit From Better Pricing?

Posted by Felicity Simpson on February 4, 2021

On this week's episode of eCommerce Matters... Who can benefit from better pricing? And the answer is, well, everyone! Thinking about your position in the market, and how you can start to use competitor data to inform your pricing decisions, can transform your sales performance. Philip and Rob discuss some of the different ways all retailers can benefit, and where to start!

See the full blog post for a collection of shorts from this week's episode, including some of the key benefits of keeping a keen eye on your competitors' pricing, and your own pricing strategy to optimise your place in the market.

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Topics: Pricing Strategy, Competition, Pricing System, Ecommerce, Podcast

Competitor Product Matching Explained

Posted by Felicity Simpson on January 27, 2021

This week, the discussion is on product matching. How do you define an exact match? How do you match products without GTINs? Should product matches be determined by Google search results? All of this and more covered in this episode of eCommerce Matters. 

See the full blog post for a collection of shorts from this week's episode, including advice on how to go about collecting data on competitor products and prices, how to determine if you have an exact match, and a bonus tip from the point of view of consumers!


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Topics: Pricing Strategy, Competition, Pricing System, Ecommerce, Podcast

What is Pricing Power? (And How to Get it)

Posted by Felicity Simpson on January 21, 2021

This week, Philip and Rob discuss Pricing Power. What it is, how to get it, and some examples of brands that really have it. Not something that exists in isolation from the rest of your strategy, pricing power is relevant to your brand, your stock, and most of all, your customers.

See the full blog post for a collection of shorts from this week's episode, including example brands, handy definitions, and a great bit of imagery to make sure you remember the key take-aways!


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Topics: Pricing Strategy, Competition, Pricing System, Ecommerce, Podcast

British Startup BlackCurve, receives £1m of new funding in an over-subscribed round

Posted by Felicity Simpson on January 19, 2021

BlackCurve, the pricing optimisation company, has announced the closing of a £1m funding round, led by their Chairman, Martin Fincham, with participation from Nauta Capital, The Cambridge Angels Network and other prominent Angels, members of The ScaleUp Group and then bolstered by a matching contribution from the UK Government’s Future Fund.

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Topics: BlackCurve, Ecommerce, Investment, Dynamic Pricing Software

Why Price Automation should be your New Years Resolution

Posted by Felicity Simpson on January 14, 2021

In this week’s episode, Philip and Rob discuss what Price Automation actually is, and why it should be a focus area for online retailers in 2021. The pros and cons are all covered. 


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Topics: Pricing Strategy, Competition, Pricing System, Ecommerce, Podcast

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