BlackCurve Webinar - Decision Intelligence - 7th July 2022

Posted by Philip Huthwaite on July 11, 2022

On July 7th 2022, we hosted a Webinar entitled "Decision Intelligence: How to make better eCommerce decisions". The session was recorded and is available to watch on demand by completing the below form:

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Topics: Pricing Decisions, Marketing Decisions, Webinar, Decision Intelligence

Thousands of products; where should I focus my price decision making?

Posted by Philip Huthwaite on June 16, 2022

Episode 32 is here! We're focusing on how to make the right pricing decisions, quickly, and at scale. Take a listen:

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Topics: Podcast, UK Retailers, Ecommerce Company, competitor-led retail pricing strategies, Marketing Strategy

Live Retail Pricing Q&A - BlackCurve Webinar

Posted by Philip Huthwaite on April 5, 2022

On the last day of March, this year, I hosted a Live Retail Pricing Q&A, joined by Rob Horton (BlackCurve Product Director).

The rules we simple:
  • No retail pricing question was off-topic.
  • No retail pricing question was a silly question.
  • Attendees were encouraged to ask those questions they may have been too afraid to ask before!
  • We couldn't tell you whether you should buy that house, marry that partner or the meaning of life, but we could answer your retail pricing questions!
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Topics: competitive pricing strategies for retailers, retail pricing

UNLOCK: Improve CPA with Pricing

Posted by Philip Huthwaite on February 10, 2022

 

We’re back! Much like the band One Direction, we went on a little hiatus! Although rather than releasing solo albums and sunning ourselves, we have been working at making our technology effortless to adopt.

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Topics: UK Retailers, Ecommerce Company, competitor-led retail pricing strategies, Marketing Strategy

Your Pricing Checklist

Posted by Felicity Simpson on February 11, 2021

In this, the last episode in the first Series of eCommerce Matters, Philip and Rob discuss how and why maintaining your position in the market gives you a tactical and strategic edge. Not just that, but giving you a breakdown of your 'Pricing Checklist' to help you structure your pricing check-ins.

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Topics: Pricing Strategy, Competition, Pricing System, Ecommerce, Podcast

Who Can Benefit From Better Pricing?

Posted by Felicity Simpson on February 4, 2021

On this week's episode of eCommerce Matters... Who can benefit from better pricing? And the answer is, well, everyone! Thinking about your position in the market, and how you can start to use competitor data to inform your pricing decisions, can transform your sales performance. Philip and Rob discuss some of the different ways all retailers can benefit, and where to start!

See the full blog post for a collection of shorts from this week's episode, including some of the key benefits of keeping a keen eye on your competitors' pricing, and your own pricing strategy to optimise your place in the market.

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Topics: Pricing Strategy, Competition, Pricing System, Ecommerce, Podcast

Competitor Product Matching Explained

Posted by Felicity Simpson on January 27, 2021

This week, the discussion is on product matching. How do you define an exact match? How do you match products without GTINs? Should product matches be determined by Google search results? All of this and more covered in this episode of eCommerce Matters. 

See the full blog post for a collection of shorts from this week's episode, including advice on how to go about collecting data on competitor products and prices, how to determine if you have an exact match, and a bonus tip from the point of view of consumers!


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Topics: Pricing Strategy, Competition, Pricing System, Ecommerce, Podcast

What is Pricing Power? (And How to Get it)

Posted by Felicity Simpson on January 21, 2021

This week, Philip and Rob discuss Pricing Power. What it is, how to get it, and some examples of brands that really have it. Not something that exists in isolation from the rest of your strategy, pricing power is relevant to your brand, your stock, and most of all, your customers.

See the full blog post for a collection of shorts from this week's episode, including example brands, handy definitions, and a great bit of imagery to make sure you remember the key take-aways!


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Topics: Pricing Strategy, Competition, Pricing System, Ecommerce, Podcast

British Startup BlackCurve, receives £1m of new funding in an over-subscribed round

Posted by Felicity Simpson on January 19, 2021

BlackCurve, the pricing optimisation company, has announced the closing of a £1m funding round, led by their Chairman, Martin Fincham, with participation from Nauta Capital, The Cambridge Angels Network and other prominent Angels, members of The ScaleUp Group and then bolstered by a matching contribution from the UK Government’s Future Fund.

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Topics: BlackCurve, Ecommerce, Investment, Dynamic Pricing Software

Why Price Automation should be your New Years Resolution

Posted by Felicity Simpson on January 14, 2021

In this week’s episode, Philip and Rob discuss what Price Automation actually is, and why it should be a focus area for online retailers in 2021. The pros and cons are all covered. 


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Topics: Pricing Strategy, Competition, Pricing System, Ecommerce, Podcast

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