Getting Pricing Right for Black Friday and Cyber Monday (Part One)

Posted by Philip Huthwaite on October 2, 2023

Black Friday and Cyber Monday, often abbreviated as BFCM, are two of the most significant shopping events of the year. They represent a golden opportunity for businesses to boost their sales, clear inventory, and attract new customers. However, achieving success during BFCM requires careful planning, and one of the most critical elements is pricing. In this ten-part series, we'll explore strategies for getting the pricing fit just right to maximize your BFCM sales. In part one, we cover the price tool needed.

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Topics: Pricing Strategy, Black Friday, Cyber Monday

What is Market Cannabilization? How to Avoid it

Posted by Rob Horton on October 2, 2023

Picture this: You're a thriving e-commerce seller in the UK, renowned for your bestselling smart kettle. To tap into the latest trends, you introduce a new version with voice control - the perfect update to your product range.

Now, your customers can adjust the temperature of their kettle, order refills, and manage settings from anywhere in the house - all with just a few simple voice commands!

Before long, you notice something alarming - while the sales for the voice-controlled kettle soar, the sales for your original bestseller plummet. The net gain? Minimal. In the quest to innovate and diversify, you've inadvertently taken a bite out of your own success.

Welcome to the world of market cannibalization.

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What is a Product Feed in Ecommerce?

Posted by Philip Huthwaite on September 29, 2023

Every e-commerce seller knows the frustration: you've got a stellar product, but it gets lost in the vast digital marketplace, overshadowed by competitors, or presented with inconsistent details across various platforms.

It’s not just about having a great product anymore; it’s about how effectively and consistently you present it to your potential buyers.

One overlooked tool in this challenge? Product feeds.

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Topics: Product Feed

5 Key Metrics for Subscription Businesses

Posted by Rob Horton on September 27, 2023

Have you ever found that despite having a steady stream of subscribers, your subscription business's revenue isn't scaling as you had hoped? Or perhaps you've noticed an unexplained drop in customer retention, leaving you baffled and searching for answers.

These challenges underscore a reality for many subscription-based businesses: tracking customer behaviour is essential for success.

With recurring billing cycles, long-term customer relationships, and a need for consistent value delivery, subscription models present challenges that intuition can't navigate alone. The solution? Metrics.

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Topics: Subscription Pricing

What is Map Pricing and is it Legal?

Posted by Philip Huthwaite on September 27, 2023


Have you ever wondered why certain products never seem to drop below a specific price point online, even during sales? It's the same reason why some brands maintain consistent pricing across multiple retailers: MAP pricing.

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Topics: Pricing Strategy, RRP, MAP Pricing

The Best Pricing Strategies for DTC Brands

Posted by Philip Huthwaite on September 27, 2023

What is DTC?

In the eCommerce market, Direct-To-Consumer (DTC) models have emerged as a powerful disruptor – changing how businesses operate and interact with their end customers. Unlike traditional retail, where products often pass through a series of intermediaries, DTC brands sell directly to their consumers.

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Topics: DTC

What is Customer Acquisition Cost?

Posted by Philip Huthwaite on September 27, 2023

CAC Definition

Whether you're in traditional high street shops or diving into the fast-paced world of eCommerce, one goal stays the same: get and keep loyal customers. With so many businesses fighting for attention, finding those loyal customers isn't always easy.

That's where the Customer Acquisition Cost (CAC) can help. CAC is the average cost of acquiring a new customer, from initial contact to them making their first purchase.

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Topics: Cost Plus, Customers

How to Optimise Google Ads in 5 Simple Steps

Posted by Philip Huthwaite on September 22, 2023

In today's competitive digital landscape, running effective Google Ads campaigns is crucial for businesses looking to reach their target audience and drive conversions. Google Ads, formerly known as Google AdWords, can be a powerful tool when used strategically. However, to make the most of your advertising budget and achieve a higher return on investment (ROI), you need to optimize your campaigns. In this comprehensive article, we'll explore five simple steps to help you optimize your Google Ads, backed by relevant statistics.

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Topics: Google Shopping, Google Ads

How to Get More Sales on Shopify

Posted by Philip Huthwaite on September 22, 2023

In the ever-evolving world of e-commerce, running a successful Shopify store requires more than just setting up shop and waiting for customers to pour in. To truly thrive, you need to embrace innovation and adopt cutting-edge strategies that can help you stand out in the competitive digital marketplace. In an earlier article, we discussed 'How to grow your Shopify Store Quickly'. In this follow-up, we provide 22 more innovative strategies to get more sales on Shopify and propel your business to new heights.

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Topics: shopify

How to Grow Your Shopify Store Quickly

Posted by Philip Huthwaite on September 21, 2023


In the dynamic world of e-commerce, knowing how to grow your Shopify store quickly is not just a lofty dream but an achievable target. With the right strategies and consistent efforts, you can transform your online business into a thriving enterprise. In this comprehensive guide, we'll walk you through proven strategies to rapidly grow your Shopify store, increase sales, expand your reach, and ultimately achieve success.

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Topics: shopify

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