The Best Shopify Apps for Rapid Growth

Posted by Philip Huthwaite on September 20, 2023

10 Best Shopify Apps for your eCommerce Store

With what seems like endless choices on the Shopify App Store, there is something for everyone when it comes to extending the functionality of your online store.

Whether you want to make pricing decisions, get customer reviews, build email campaigns, or publish to social media, you’re covered.

Choice can sometimes be blinding, so we’ve compiled a list of the best Shopify apps, that are either completely free or that offer a useful free plan.

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Topics: shopify

Best Practice for Pricing Over Product Life Cycle

Posted by Philip Huthwaite on September 19, 2023

We all understand that products have a life cycle. They launch, gain traction, mature, and eventually decline. At each stage, your pricing strategy needs to adapt to the shifting market dynamics and evolving consumer expectations.

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Topics: Ecommerce Pricing

Why is Price the Most Important in the Marketing Mix?

Posted by Philip Huthwaite on September 19, 2023

Hang around the eCommerce or online sales world long enough, and you’re bound to encounter the “Marketing Mix” This mix – Product, Place, Promotion, and Price. These 4Ps serve as the cornerstone for crafting effective marketing strategies.

Each "P" has its own significance: 'Product' for the quality and features that meet customer needs, 'Place' for the channels that make the product accessible, 'Promotion' for the tactics that enhance brand awareness and encourage purchases.

Yet, among these elements, it's 'Price' that arguably holds the most pivotal role.

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Topics: ecommerce sales, Marketing Strategy, Marketing Decisions

How to Determine the Selling Price of a Product

Posted by Philip Huthwaite on September 19, 2023

It’s a struggle that every business faces: how to determine the selling price of a product?

Determining the perfect selling price for your products is a critical aspect that can make or break your eCommerce business. Price too high, and you could turn away dedicated consumers who love your brand. But prices that are too low can compromise your profits and leave you in a difficult financial position.

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Topics: Price Strategy, Manage Prices, Optimise Pricing, pricing your products

Unlocking the Power of Google Shopping Visibility Scores for eCommerce Success

Posted by Philip Huthwaite on September 11, 2023

In the fast-paced world of e-commerce, the visibility of your products can make or break your business. In an earlier blog post, we introduced free Google Shopping product listings. We covered what they are, and how to set them up.

Today's post picks up the baton, and introduces the BlackCurve Google Shopping Visibility Score, essentially a simple metric that shows how effectively you are making use of the Google Shopping free product listing feature. A strong score is crucial for your e-commerce success. If potential customers can't find your products, you miss out on valuable sales opportunities.

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Topics: Google Shopping

Google Shopping's Free Listings: Essential for eCommerce Success

Posted by Philip Huthwaite on September 8, 2023

In 2020, Google unveiled a ground-breaking initiative that revolutionised the landscape for ecommerce merchants. This program, known as the Google Shopping free listing program, provided a complimentary avenue for boosting the visibility of products.

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Topics: Google Shopping

What is Multi-Channel Retailing?

Posted by Philip Huthwaite on August 21, 2023

Understand what multi-channel retailing is

Modern marketing and retail professionals must move away from traditional single-channel retailing and embrace the spoke-and-wheel approach of multi-channel retailing. 
But how can you best understand and take advantage of multi-channel retailing - and what are the implications for eCommerce and brick-and-mortar businesses?

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Topics: multi-channel

What is Surge Pricing - and is it appropriate for my business?

Posted by Philip Huthwaite on August 18, 2023

What is Surge Pricing?

"Surge pricing" occurs when a company raises the price of its product or service if there is an increase in demand - and lowers prices when demand is weak. This article looks at two case studies with a view to show what business models a surge pricing strategy is best adopted in.

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5 Ways Price Management is Changing

Posted by Rob Horton on August 18, 2023


Finding the right price management strategy is an important element in running a successful business. Naturally, as markets change, so do the strategies required for price management.

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Topics: Pricing Success, Pricing Software, Price Management

How to Implement Dynamic Pricing Without Harming Your Bottom Line

Posted by Philip Huthwaite on August 18, 2023

What is Dynamic Pricing?

According to Forrester, an independent technology and market research company, dynamic pricing is “an innovative pricing mechanism made possible by recent advances in information technology… that allows online companies to adjust the prices of identical goods.”

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Topics: DPS, Dynamic Pricing, Surge

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