Why I Started BlackCurve

Posted by Philip Huthwaite on May 18, 2020
Philip Huthwaite
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Ever wanted to know the back story to BlackCurve, and why it was founded?

In the video, I share the journey leading up to creating the company. Prior to starting the company, I observed there was an over-reliance on Excel to manage a company's pricing operation. Plus the number of basic repricers blindly followed competitors which put eCommerce companies and retailers in harm's way.

There had to be another way.

My obsession with pricing, drove me and the team to launch a smarter pricing system, that used other data sets to make pricing decisions. As a result, we have had dozens of successful case studies across the many retail sectors and a growing customer base.

Today at BlackCurve, we continue to build software that makes it easy for eCommerce companies and retailers across the globe to make pricing decisions.


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