Quotes from Industry Research:
"A successful implementation can increase margins by 50 basis points or more, and increase revenue by 2% to 4%."
MCKINSEY & COMPANY REPORT
"Just a 1% point improvement in the average price of goods and services leads to an 8.7% increase in operating profits for a typical company."
WARREN BUFFET (BERKSHIRE HATHAWAY INC.)
"The single most important decision in evaluating a business is pricing power."
MIT SLOAN MANAGEMENT REVIEW
"Pricing has a substantial and immediate effect on company profitability. Studies have shown that small variations in price can raise or lower profitability by as much as 20%".