The discount deception - Why dropping your price hurts you

Posted by Philip Huthwaite on October 14, 2014

The University of Ohio did an interesting study that I thought you might find interesting especially if you’re a proponent of giving product or service discounts. The school had a theatre department that sold season passes for 10 shows that were put on during term time.

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Less is More

Posted by Philip Huthwaite on October 10, 2014

They key players in the retail sector are throwing money at advertising and wide product ranges in a bid to win customers. Think your Wal-Marts of the world. Costco on the other hand are a no-frills alternative that you very rarely see advertised on the TV or on billboards.

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