What's your pricing strategy? A look at penetration pricing.

Posted by Ksenia Shuvakina on July 23, 2015

As we discussed earlier in our blog, finding the right pricing strategy is an essential key for the success of your business. This article takes a look at Penetration Pricing, a strategy that aims to increase market share of a product, providing the opportunity to increase price once this objective has been achieved.

Penetration pricing is the pricing technique of setting a relatively low initial entry price, usually lower than the intended established price, to attract new customers. The strategy aims to encourage customers to switch to the new product because of the lower price.

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What pricing approach do I need to reach my business objective?

Posted by Ksenia Shuvakina on July 20, 2015
Pricing objectives can vary from one organisation to another. It depends on many factors, such as activity of the organization, size, and resources available. In this article, you can find a brief guideline to the various types of pricing objectives you may have, and how they support the pricing decisions you make.
Ultimate Guide To Retail Pricing
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7 Steps to the Right Price

Posted by Ksenia Shuvakina on July 15, 2015

Price is one of the four main elements in the marketing mix('4 Ps': product, price, place and promotion). All the elements of the marketing mix influence each other. They make up the business plan for a company, and handled in the right way, can provide exceptional success for your company.



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What's your Pricing Strategy? A look at Product Line Pricing.

Posted by Ksenia Shuvakina on July 9, 2015
Finding the right pricing strategy for your business is imperative, as it one of the key drivers to your success. This article takes a look at the strategy: Product Line Pricing, and aims to evaluate the situations where it is most effective.
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10 Quotes why Pricing Matters

Posted by Ksenia Shuvakina on July 6, 2015

In an earlier post we looked at four reasons to test your pricing TODAY! Still not convinced? Take a look at these ten quotes: 

  1. “The single most important decision in evaluating a business is pricing power... If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business. And if you have to have a prayer session before raising the price by 10 percent, then you’ve got a terrible business.”– Warren Buffett, American business magnate ["Top 40 Buffet-isms: Inspiration to become a better investor", 2013, Forbes].
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A bite-size introduction to eCommerce

Posted by Ksenia Shuvakina on July 2, 2015


E-commerce or electronic commerce refers to the transaction of goods and services through the internet. This article aims to introduce the history, pros and cons, and how e-commerce is likely to be adopted further in the future.

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