The History of Software and The Evolution of Programming Languages (Infographic)

By Ksenia Shuvakina / July 31, 2015
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What's your pricing strategy? A look at penetration pricing.

By Ksenia Shuvakina / July 23, 2015
  As we discussed earlier in our blog, finding the right pricing strategy is an essential key for the success of your business. This article takes a look at Penetration Pricing, a strategy that aims to increase market share ...
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What pricing approach do I need to reach my business objective?

By Ksenia Shuvakina / July 20, 2015
Pricing objectives can vary from one organisation to another. It depends on many factors, such as activity of the organization, size, and resources available. In this article, you can find a brief guideline to the various ...
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7 Steps to the Right Price

By Ksenia Shuvakina / July 15, 2015
  Price is one of the four main elements in the marketing mix('4 Ps': product, price, place and promotion). All the elements of the marketing mix influence each other. They make up the business plan for a company, and ...
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What's your Pricing Strategy? A look at Product Line Pricing.

By Ksenia Shuvakina / July 9, 2015
Finding the right pricing strategy for your business is imperative, as it one of the key drivers to your success. This article takes a look at the strategy: Product Line Pricing, and aims to evaluate the situations where it ...
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10 Quotes why Pricing Matters

By Ksenia Shuvakina / July 6, 2015
In an earlier post we looked at four reasons to test your pricing TODAY! Still not convinced? Take a look at these ten quotes:  “The single most important decision in evaluating a business is pricing power... If you’ve got ...
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A bite-size introduction to eCommerce

By Ksenia Shuvakina / July 2, 2015
Introduction E-commerce or electronic commerce refers to the transaction of goods and services through the internet. This article aims to introduce the history, pros and cons, and how e-commerce is likely to be adopted ...
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