The Brutal Truth About Cost-Plus Pricing

By Moira McCormick / August 30, 2016
Cost-plus pricing is a common approach to pricing used by many B2B businesses. It's simple really - in order to reach your cost-plus price you figure out all the costs of production or manufacture, set a desired margin for ...
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Topics: Pricing Strategy, Cost Plus

Is Your Pricing Strategy Losing You Money?

By Moira McCormick / August 25, 2016
You already realise just how important pricing is to your business success – but it's still easy to fall into a trap and just plodding along aimlessley with the same old, same old prices. Don't you know that this could be ...
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Topics: Pricing Strategy

Start Your Motors - What a Price Engine Can Do For Your Business

By Moira McCormick / August 23, 2016
Pricing decisions impact heavily on every part of your business – FACT!...
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Topics: Price Engine

How to get senior management to buy into pricing

By Moira McCormick / August 19, 2016
Pricing is the reflection of everything you do as a business, from your product development all the way down to a link to your website. Nothing else defines your business and its products more....
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Topics: Price Communication, Price Management, Price Leadership

Price Elasticity - A Simple Explanation

By Moira McCormick / August 16, 2016
Determining price is one of the toughest things to do in business, largely because it has such a big impact on your company’s bottom line. One of the critical elements of pricing is understanding what economists call price ...
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Topics: Price Elasticity

Your Priority should be Profitable Growth not Higher Prices

By Moira McCormick / August 10, 2016
Do you have a conflict in your business between the pricing team and sales department? Certain members of your sales team probably think that all your pricing manager cares about is higher prices – which can make it more ...
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Topics: Price Optimisation, Profit Maximization

Is Your Company Ready for Pricing Software?

By Moira McCormick / August 5, 2016
Are you still using spreadsheets to manage your prices? If that's the case, the future profitability of your business could be in jeopardy because relying on this method for all your pricing requirements has definitely had ...
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Topics: Pricing Software, Price Management, Pricing Solution

Forget Cost-Plus Pricing - Sell Value Instead

By Moira McCormick / August 2, 2016
Typically - if you are offering a product that provides more value than the competing alternative, customers will choose your offering. If your offer provides less value than its competing alternative, customers look ...
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Topics: Margin Growth, B2B, B2C, Value, Willingness to Pay, Cost Plus

Major Things to Consider When Changing Your Pricing Strategy

By Moira McCormick / August 1, 2016
What to Consider? Need to change your pricing strategy? That's a pretty big deal and a decision not to be taken lightly. The best way to avoid having a heart attack whilst you ponder this knotty issue is to break down (not ...
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Topics: Margin Growth, Pricing Strategy, Willingness to Pay, Pyschological Pricing

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