Please Stop Confusing Customers With Your Pricing

By Moira McCormick / March 21, 2018
It is a criminal offence for traders to deliberately make misleading price claims about their goods or services and against the letter of the law to make prices confusing to the consumer. For example, 'was £120, now £99.99' ...
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Topics: Customer

All About The ABCs: Always Be Changing Your Pricing

By Moira McCormick / March 14, 2018
If you are not constantly reviewing and updating your prices you could be missing out. Technology now allows businesses to change prices frequently, minute-by-minute if required.  Amazon and Expedia update their prices ...
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Topics: Pricing

Is This The Golden Age of Pricing?

By Moira McCormick / March 8, 2018
Pricing doesn't always need to be logical but it does need to work because it has a huge impact on a business's bottom line.  Raising or lowering prices can be the quickest way to either sell more products or to earn more ...
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Topics: Pricing

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