Please Stop Confusing Customers With Your Pricing

Posted by Moira McCormick on March 21, 2018

It is a criminal offence for traders to deliberately make misleading price claims about their goods or services and against the letter of the law to make prices confusing to the consumer.

For example, 'was £120, now £99.99' is deceiving if the goods or services have never been presented at the higher price. It is also misleading/confusing if a trader fails to show 'hidden extras', or to make it clear when a price is conditional on, say, another purchase.

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Topics: Customer

All About The ABCs: Always Be Changing Your Pricing

Posted by Moira McCormick on March 14, 2018

If you are not constantly reviewing and updating your prices you could be missing out.

Technology now allows businesses to change prices frequently, minute-by-minute if required.  Amazon and Expedia update their prices several times a day and consumers are becoming increasingly accustomed to this state of affairs everywhere they shop – so, if it works for these "big players", what's stopping you from making frequent price changes?

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Topics: Pricing

Is This The Golden Age of Pricing?

Posted by Moira McCormick on March 8, 2018

Pricing doesn't always need to be logical but it does need to work because it has a huge impact on a business's bottom line.  Raising or lowering prices can be the quickest way to either sell more products or to earn more for each item sold.  Either way, it's all good news for a business owner.

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Topics: Pricing

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