Why should we care about value?

Posted by Philip Huthwaite on December 2, 2014

I attended a Professional Pricing Society Conference in November, and one of the speakers made an excellent quote:

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The 7 Challenges of Value

Posted by Philip Huthwaite on December 1, 2014
  1. Understanding just what value is.
  2. Recognising that value and value perceptions are constantly changing.
  3. Identifying people who care about value.
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