The 7 Challenges of Value

By Philip Huthwaite on December 1, 2014

  1. Understanding just what value is.
  2. Recognising that value and value perceptions are constantly changing.
  3. Identifying people who care about value.
  4. Differentiating in ways that matter.
  5. Communicating your value.
  6. Capturing your value through price.
  7. Delivering the value you promise.


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