Price Wars: What are they, why they're a nightmare, and how to avoid them?

By Philip Huthwaite / March 23, 2015
What are they? A price war involves two or more competitors lowering prices in multiple rounds in an attempt to win market share. Or if we look at it another way, it’s the massive transfer of wealth from sellers to buyers....
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What's your pricing strategy?

By Moira McCormick / March 23, 2015
Businesses can use distinct or combinations of different pricing strategies dependent on their overall business objective. Finding the right pricing strategy is crucial for business success. Below is an introduction to the ...
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The History of Pricing

By Moira McCormick / March 9, 2015
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