What are the most popular pricing strategies by industry sector?

By Moira McCormick / April 28, 2016
Pricing is one of the four elements of the marketing mix, along with product, place and promotion. An effective pricing strategy is vital for companies who wish to achieve success by finding the price point where they can ...
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Topics: Pricing Strategy, Pricing, B2B, Retail, Dynamic Pricing, Manufacturing, B2C, Cost Plus

When should a change in cost price affect your selling price?

By Moira McCormick / April 26, 2016
Costs (direct or indirect) are the expenses that a business incurs in bringing a product or service to market. The selling price is the amount a customer pays for that product or service. The difference between the price ...
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Topics: Price Management, Pricing Strategy, Pricing, Cost Plus

What is Geographic Pricing?

By Moira McCormick / April 20, 2016
When pricing, a seller must always consider the costs of shipping goods to the buyer. These costs grow in importance, as the freight becomes a larger part of total variable costs - quantity, weight and distance from seller ...
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Topics: Pricing, Geography, International

Pricing Issues for International Marketing

By Moira McCormick / April 11, 2016
Setting prices for international markets is not an easy task. Decisions with regards to product, price, and distribution for international markets are unique to each country and will inevitably differ from those in the ...
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Industry Overview: UK Bathroom Sector

By Moira McCormick / April 8, 2016
The UK bathroom industry is booming, despite stiff competition from overseas manufacturers – and with the continued steady improvement in the UK economy and in the building and home improvement markets in particular, the ...
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Topics: Bathroom

Industry Overview: The UK Lighting Sector

By Moira McCormick / April 5, 2016
An Introduction to the UK Lighting Industry Currently there is a relatively even split between commercial and domestic lighting in the UK. Over the last 25 years the industry has been subjected to a great deal of new ...
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Topics: Lighting

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