Want to Implement Smarter Pricing? Here are 5 Strategies You Can Use Right Now

By Philip Huthwaite / October 27, 2016
Pricing has moved with the times. Pricing professionals now have to dig deeper into buyers' thought processes to understand what will persuade them to make a purchase. We all continue to enjoy acquiring new stuff but we've ...
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Topics: Pricing, Smart Pricing

This Is How You Get Better At Pricing Your Products

By Philip Huthwaite / October 25, 2016
Pricing strategy can be challenging, complex - and offers no shortcuts. Unfortunately there is no magic wand to wave nor just one pricing strategy that will produce the greatest profits under ALL conditions....
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Topics: Pricing Strategy, Pricing, Pricing Analytics

Why My Dad is My Co-Founder

By Philip Huthwaite / October 18, 2016
When I tell many people that I work with my father, it's often met with different remarks....
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Topics: BlackCurve

Why You Have Discounting All Wrong

By Moira McCormick / October 14, 2016
To discount or not to discount?  Now that's a question that has troubled many companies over the years. Discounting might at first seem like a jolly good idea to draw in customers who will buy in larger quantities and ...
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Topics: Discounting

How to Price a Product in a Competitive Market

By Moira McCormick / October 13, 2016
When two products or services have similar core features, but are produced by different companies, competition results. A competition-based pricing strategy involves setting your prices based on your competitors’ prices ...
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Topics: Pricing Strategy, Competition, Product Pricing

Why You Should Understand Your Competitors' Pricing

By Moira McCormick / October 12, 2016
Competition is the norm, not the exception in a free market - and that competition will affect how you price. Just take a look at the UK grocery market and how it has become increasingly competitive in the past few years. ...
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Topics: Pricing, Competition

How to Avoid Making Pricing Errors

By Moira McCormick / October 11, 2016
  Do you overlook the importance of pricing? Too few companies proactively manage pricing and their profits suffer as a consequence. Even with the newfound efficiency acquired from using pricing software, there’s one thing ...
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Topics: Pricing Errors

6 Tips to Improve Your Dynamic Price Optimisation Model

By Moira McCormick / October 6, 2016
Dynamic pricing is the way forward because it's a pricing strategy where prices change in response to real-time supply and demand....
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Topics: Dynamic Pricing, BlackCurve, Dynamic Price Optimisation Model, Dynamic Price Optimisation

10 Pricing Strategies to Increase Your Profits

By Moira McCormick / October 4, 2016
The ingredients of profit are costs, selling price, and the unit sales volume. They must all be in the proper proportions if your desired profit is to be obtained....
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Topics: Pricing Strategy, Profit Maximization, Profits

You Can’t Compete Without Smart Pricing

By Moira McCormick / October 3, 2016
It's "Smart" everything these days – so why not Smart Pricing?! Pricing has had to move with the times – Smartphones and tablets have forced pricing professionals to move on from ancient pricing models. They have had to dig ...
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Topics: Smart Pricing, Pricing Ideas

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