Are Your Prices Ethical?

By Moira McCormick / May 30, 2017
Sure, you want to tempt, persuade and influence your shoppers to make their purchases with you, increase those purchases and stay loyal to your company.  However, just how far are you prepared to go down the ethics route to ...
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Topics: Ethical pricing

How to Execute Value Based Pricing

By Moira McCormick / May 25, 2017
You're the seller and naturally, you want to get the maximum amount possible for your products.  The simplest way would be to just increase your prices and see what happens. ...
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Topics: Value-based Pricing

BlackCurve New Release - Marble Arch

By Philip Huthwaite / May 23, 2017
It's May 23rd and that means Release Day! The Marble Arch release includes:...
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Here are Effective Revenue Management Strategies You Can Use Today

By Moira McCormick / May 23, 2017
Revenue Management is the application of analytics that predicts consumer behaviour at the micro-market level to optimise product availability and price to maximise revenue growth....
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Topics: Revenue Management

What Makes a Great Pricing Analyst?

By Moira McCormick / May 18, 2017
Are you already employed as a pricing analyst, looking to employ someone to this post – or perhaps thinking about embarking on a career in this field?  If you are currently employed in this post there is always room for ...
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Topics: Pricing Analyst

Use These Discounting Strategies to Grow Your Profits

By Moira McCormick / May 16, 2017
Have you already decided on the base price of your products or services?  Congratulations!  However, what about your policies regarding discounting?  There are many different forms of implementing price reductions, each ...
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Topics: Discounting, Profits, Discounting Strategies

How Ditching Excel Can Boost Your Profits

By Moira McCormick / May 11, 2017
You probably don't want to hear this but using spreadsheets to manage your pricing is not sustainable. It might be that you already suspect that Excel is limiting the return you and your pricing team deliver to your company, ...
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Topics: Profits, Excel Pricing

How to Cure Pharma and Medical Device Pricing

By Dr. Ian Tidswell / May 10, 2017
This blog was written and first published by Dr Ian Tidswell, a 15-year pricing expert and Co-Founder of een Consulting. een Consulting is focused on helping to improve B2B pricing....
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Topics: Pharma, Pharma Pricing

How to Execute a Price Test

By Moira McCormick / May 4, 2017
Have a long hard think about the following questions:...
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Topics: Price Test

Yes You Can Optimise Your Pricing

By Moira McCormick / May 2, 2017
Price has a massive impact on your business. When setting your prices you must make sure that the price and sales levels you set will allow your business to be profitable. You must also take note of where your product or ...
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Topics: Price Optimisation

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