Are Your Prices Ethical?

Posted by Moira McCormick on May 30, 2017

Sure, you want to tempt, persuade and influence your shoppers to make their purchases with you, increase those purchases and stay loyal to your company.  However, just how far are you prepared to go down the ethics route to entice your shoppers?

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Topics: Ethical pricing

How to Execute Value Based Pricing

Posted by Moira McCormick on May 25, 2017

You're the seller and naturally, you want to get the maximum amount possible for your products.  The simplest way would be to just increase your prices and see what happens. 

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Topics: Value-based Pricing

BlackCurve New Release - Marble Arch

Posted by Philip Huthwaite on May 23, 2017

It's May 23rd and that means Release Day! The Marble Arch release includes:

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Here are Effective Revenue Management Strategies You Can Use Today

Posted by Moira McCormick on May 23, 2017

Revenue Management is the application of analytics that predicts consumer behaviour at the micro-market level to optimise product availability and price to maximise revenue growth.

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Topics: Revenue Management

What Makes a Great Pricing Analyst?

Posted by Moira McCormick on May 18, 2017

Are you already employed as a pricing analyst, looking to employ someone to this post – or perhaps thinking about embarking on a career in this field?  If you are currently employed in this post there is always room for improvement. 

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Topics: Pricing Analyst

Use These Discounting Strategies to Grow Your Profits

Posted by Moira McCormick on May 16, 2017

Have you already decided on the base price of your products or services?  Congratulations!  However, what about your policies regarding discounting?  There are many different forms of implementing price reductions, each designed to accomplish a specific purpose. 

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Topics: Discounting, Discounting Strategies, Profits

How Ditching Excel Can Boost Your Profits

Posted by Moira McCormick on May 11, 2017

You probably don't want to hear this but using spreadsheets to manage your pricing is not sustainable. It might be that you already suspect that Excel is limiting the return you and your pricing team deliver to your company, but you have decided to "hang on in there" with the spreadsheets because you've always done it this way and are wary of the consequences of change. 

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Topics: Profits, Excel Pricing

How to Cure Pharma and Medical Device Pricing

Posted by Dr. Ian Tidswell on May 10, 2017

This blog was written and first published by Dr Ian Tidswell, a 15-year pricing expert and Co-Founder of een Consulting. een Consulting is focused on helping to improve B2B pricing.

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Topics: Pharma, Pharma Pricing

How to Execute a Price Test

Posted by Moira McCormick on May 4, 2017

Have a long hard think about the following questions:

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Topics: Price Test

Yes You Can Optimise Your Pricing

Posted by Moira McCormick on May 2, 2017

Price has a massive impact on your business. When setting your prices you must make sure that the price and sales levels you set will allow your business to be profitable. You must also take note of where your product or service stands in comparison with your competition.

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Topics: Price Optimisation

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