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In this episode of "eCommerce Matters" Philip Huthwaite, Founder & CEO of BlackCurve, and Dr Rob Horton, Product Director and in-house eCommerce Data Scientist at BlackCurve, share what steps you can take after your online business is up and running.

The episode covers how you can set the right price for your products,  gain visibility into your market, and how to use pricing to grow your eCommerce business.

In this episode of "eCommerce Matters" Philip Huthwaite, Founder & CEO of BlackCurve, and Dr Rob Horton, Product Director and in-house eCommerce Data Scientist at BlackCurve, examine the relevance of price elasticity in today's world.

Rob and Philip kick off the conversation by defining price elasticity, detail the dark art of price elasticity, and why retailers and eCommerce companies should approach the subject with caution.

In this episode of "eCommerce Matters" Philip Huthwaite, Founder & CEO of BlackCurve, and Dr Rob Horton, Product Director and in-house eCommerce Data Scientist at BlackCurve, tackle the elephant in the room - why competitive data is crap.

Rob and Philip detail the nuances of competitive data, why cleansing is important to avoiding bad pricing decisions and how to not worry about what your competitors are doing when it comes to pricing.

Consumers predictably resent being taken advantage of during pandemics.  They may display some sympathy for the unprecedented situation that traders now find themselves in, and understand some supply-chain issues, but they definitely don't want to be fleeced.

In this episode of "eCommerce Matters" Philip Huthwaite, Founder & CEO of BlackCurve, and Dr Rob Horton, Product Director and in-house eCommerce Data Scientist at BlackCurve, discuss how eCommerce companies and retailers can avoid heavy discounting as lockdown eases, what key data set helps you keep an eye on discounting and why incremental price changes are essential in helping your company survive.

The global pandemic is producing "extreme market dynamics". In some markets, demand is skyrocketing and companies are struggling to keep up. At the same time, demand for many other goods has all but dried up: who wants to buy the latest summer fashion if you've nowhere to show them off?

In the first episode of "eCommerce Matters" Philip Huthwaite, Founder & CEO of BlackCurve, and Dr Rob Horton, Product Director and in-house eCommerce Data Scientist, take a look at an age-old ecommerce question - "How often should I make pricing decisions?".

Philip and Rob share how frequent an ecommerce company should change prices, why price management is important to operational excellence and how stock levels impact prices.

The conversation also dives into changing consumer behaviour and why data sets are the dirty secret to making pricing work for ecommerce companies across a number of sectors.