E005 Ecommerce Matters - I Have Launched an Online Business, Now What?

Posted by Emmanuel Aremu on June 29, 2020

 

Episode 5 - Ecommerce Matters - Full - Ive launched now what

 

In this episode of "eCommerce Matters" Philip Huthwaite, Founder & CEO of BlackCurve, and Dr Rob Horton, Product Director and in-house eCommerce Data Scientist at BlackCurve, share what steps you can take after your online business is up and running.

The episode covers how you can set the right price for your products,  gain visibility into your market, and how to use pricing to grow your eCommerce business.

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Topics: Podcast

E004 Ecommerce Matters - How Relevant is Price Elasticity Now

Posted by Emmanuel Aremu on June 22, 2020
Podcast 4 - Full mp4

 

In this episode of "eCommerce Matters" Philip Huthwaite, Founder & CEO of BlackCurve, and Dr Rob Horton, Product Director and in-house eCommerce Data Scientist at BlackCurve, examine the relevance of price elasticity in today's world.

Rob and Philip kick off the conversation by defining price elasticity, detail the dark art of price elasticity, and why retailers and eCommerce companies should approach the subject with caution.

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Topics: Podcast

E003 Ecommerce Matters - Why Competitive Data is Crap

Posted by Emmanuel Aremu on June 15, 2020
Episode 2 - Full

 

In this episode of "eCommerce Matters" Philip Huthwaite, Founder & CEO of BlackCurve, and Dr Rob Horton, Product Director and in-house eCommerce Data Scientist at BlackCurve, tackle the elephant in the room - why competitive data is crap.

Rob and Philip detail the nuances of competitive data, why cleansing is important to avoiding bad pricing decisions and how to not worry about what your competitors are doing when it comes to pricing.

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Topics: Podcast

How are Consumers Perceiving Ecommerce Prices in the New Normal?

Posted by Moira McCormick on June 8, 2020

Consumers predictably resent being taken advantage of during pandemics.  They may display some sympathy for the unprecedented situation that traders now find themselves in, and understand some supply-chain issues, but they definitely don't want to be fleeced.

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Topics: Ecommerce, consumers

E002 Ecommerce Matters - How to Avoid Heavy Discounting in a Post-Lockdown World

Posted by Emmanuel Aremu on June 8, 2020
Podcast 3 Full - How to avoid heavy discounting post lockdown

 

In this episode of "eCommerce Matters" Philip Huthwaite, Founder & CEO of BlackCurve, and Dr Rob Horton, Product Director and in-house eCommerce Data Scientist at BlackCurve, discuss how eCommerce companies and retailers can avoid heavy discounting as lockdown eases, what key data set helps you keep an eye on discounting and why incremental price changes are essential in helping your company survive.

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Topics: Podcast

How to Manage Pricing for a Large Inventory in Uncertain Times

Posted by Moira McCormick on June 2, 2020

 

The global pandemic is producing "extreme market dynamics". In some markets, demand is skyrocketing and companies are struggling to keep up. At the same time, demand for many other goods has all but dried up: who wants to buy the latest summer fashion if you've nowhere to show them off?

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Topics: Pricing, inventory

E001 Ecommerce Matters - How Often Should eCommerce Companies Make Pricing Decisions?

Posted by Emmanuel Aremu on June 1, 2020
Episode 1 Updated Graphics - Podcast Full - How often

 

In the first episode of "eCommerce Matters" Philip Huthwaite, Founder & CEO of BlackCurve, and Dr Rob Horton, Product Director and in-house eCommerce Data Scientist, take a look at an age-old ecommerce question - "How often should I make pricing decisions?".

Philip and Rob share how frequent an ecommerce company should change prices, why price management is important to operational excellence and how stock levels impact prices.

The conversation also dives into changing consumer behaviour and why data sets are the dirty secret to making pricing work for ecommerce companies across a number of sectors.

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Topics: Podcast

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