This week, the discussion is on product matching. How do you define an exact match? How do you match products without GTINs? Should product matches be determined by Google search results? All of this and more covered in this episode of eCommerce Matters.
See the full blog post for a collection of shorts from this week's episode, including advice on how to go about collecting data on competitor products and prices, how to determine if you have an exact match, and a bonus tip from the point of view of consumers!