What is Price Optimisation?

Posted by Moira McCormick on January 31, 2017

Price optimisation is the process of finding that pricing sweet spot, or maximising price against the customers willingness to pay.  Companies up and down the supply chain, both in B2B and B2C settings, rightly dedicate a massive amount of time towards price optimisation to ensure that their products will sell quickly at the right price while still making a decent profit.

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Topics: Price Optimisation

6 Ways to Increase Profitability

Posted by Moira McCormick on January 26, 2017

The fastest and most effective way for a company to realise its maximum profitability is to get its pricing right. The right price can boost profits far quicker than increasing sales volume; the wrong price can shrink profits just as quickly.

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Topics: Profitability

Top 5 Pricing Strategies for Ecommerce Sites

Posted by Moira McCormick on January 24, 2017

To be a successful Ecommerce retailer you need to pay close attention to your pricing strategy/pricing strategies. 

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Topics: Pricing, Pricing Strategies, Ecommerce

The Importance of Price Optimisation - #PricingChat

Posted by Emmanuel Aremu on January 20, 2017

On Wednesday, Philip Huthwaite BlackCurve CEO and Co-Founder, participated in a Twitter chat to discuss the "Importance of Price Optimisation" with members of the pricing community.

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Topics: Price Optimisation, Pricing Trends

What is CPQ Software?

Posted by Moira McCormick on January 19, 2017

Configure Price Quote (CPQ) software brings together three critical elements of the sales cycle. It can be applicable in B2C sale interactions, but is more commonly adopted in B2B situations.

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Topics: CPQ, CPQ Software

What is Dynamic Pricing?

Posted by Moira McCormick on January 17, 2017

Want to change your prices in real time to adjust to market conditions?  Want to keep up with your competitors at all times?  Well, dynamic pricing might be the answer you are looking for.

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Topics: Pricing, Dynamic Pricing

Top 5 Pricing Strategies for Distribution Companies

Posted by Moira McCormick on January 12, 2017

For distributors, the biggest challenge is running your business on low operating profit margins.

In its most basic form, distribution is all about the "spread," or profit margin, between what you bought the product for and what you sold it for. The bigger the spread, the bigger the profits.

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Topics: Pricing Strategies, Distribution

Outdated Tech Always Leads to Headaches and Chaos

Posted by Philip Huthwaite on January 9, 2017

Are your concerns about whether you've got your pricing right keeping you awake at night?

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Topics: Tech

Top 6 Pricing Strategy Mistakes

Posted by Moira McCormick on January 5, 2017

None of us are perfect and we all make mistakes - come on, even you!!  Well, some mistakes can be quickly mended but other mistakes cost us money and when it's your livelihood that's a very serious matter.

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Topics: Pricing Strategy, Pricing

6 Ways to Improve Revenue

Posted by Moira McCormick on January 3, 2017

Sales are the single most important activity in which a business can engage. They allow companies to hire people, buy equipment, and manufacture products or deliver services. Without sales, there is no future for any business.

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Topics: Revenue

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