5 Questions to Ask Before Hiring a Pricing Consultancy

Posted by Philip Huthwaite on March 30, 2017

There are many reasons to hire a pricing consultant or specialist price consultancy to support you on your pricing journey. These reasons may include assessing the suitability of your current pricing strategy through a pricing audit, identifying specific pricing changes for margin improvements, modelling the business impact of an alternative pricing approach, and much more.

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Topics: Pricing Consultancy, Hiring, Pricing Consultant

5 Quick and Easy Pricing Changes You Can Do Today

Posted by Moira McCormick on March 28, 2017

Of course you want to get generally smarter at pricing, appealing to as many potential customers as possible.  The downside is that you are impatient and want to see speedy results to any pricing changes you make.  Do not despair.  The following pricing changes, as the words suggest, can be implemented quickly and easily – and you should see some positive results in next to no time.

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Topics: Pricing Changes

UK Food Prices Post Referendum

Posted by Moira McCormick on March 23, 2017

Is inflation rearing its ugly head again as a result of last year's EU referendum? 

The sharp fall in the pound as a consequence of the referendum has been blamed for putting up the cost of imported ingredients and according to Reuters, prices in Britain's shops showed the smallest annual decline in over 3 years last month.

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Topics: Brexit, Food Prices

7 Ways to Price Discriminate

Posted by Moira McCormick on March 21, 2017

Price discrimination is a microeconomic pricing strategy where identical or largely similar goods/services are transacted at different prices by the same seller in different markets. Price discrimination essentially relies on the variation in the customers' willingness to pay and in the elasticity of their demand.

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Topics: Price Discrimination

The Mysteries of Fixing a Price

Posted by Moira McCormick on March 15, 2017

How much should you pay for an item – any item?  If you asked the majority of consumers they would say that a fair price would cover the cost of manufacture plus a little extra for profit. 

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Topics: Pricing, Price Discrimination

Rising Prices and Your Shrinking Weekly Shop

Posted by Moira McCormick on March 9, 2017

The value of the British Pound has slumped, down 15 % since the Brexit referendum.  As half of the food we eat is imported, this is bad news for shoppers.

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Topics: Brexit, Rising Prices, Food Prices

Want to Be Amazing at Pricing? Avoid These Mistakes

Posted by Moira McCormick on March 8, 2017

Whether you are a well-established business or a startup, pricing will always be one of your biggest challenges.  This is especially true in lower-margin, highly competitive industries.

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Topics: Pricing Mistakes

How to Avoid Price Errors

Posted by Moira McCormick on March 1, 2017

If you have been reading BlackCurve's previous blogs, you will understand just how vital it is to the success of your business to get your prices right.  Too high a price and your customers fade away, too low a price and your profits suffer.

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Topics: Price Errors

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