5 Questions to Ask Before Hiring a Pricing Consultancy

By Philip Huthwaite / March 30, 2017
There are many reasons to hire a pricing consultant or specialist price consultancy to support you on your pricing journey. These reasons may include assessing the suitability of your current pricing strategy through a ...
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Topics: Pricing Consultancy, Hiring, Pricing Consultant

5 Quick and Easy Pricing Changes You Can Do Today

By Moira McCormick / March 28, 2017
Of course you want to get generally smarter at pricing, appealing to as many potential customers as possible.  The downside is that you are impatient and want to see speedy results to any pricing changes you make.  Do not ...
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Topics: Pricing Changes

UK Food Prices Post Referendum

By Moira McCormick / March 23, 2017
Is inflation rearing its ugly head again as a result of last year's EU referendum?  The sharp fall in the pound as a consequence of the referendum has been blamed for putting up the cost of imported ingredients and according ...
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Topics: Brexit, Food Prices

7 Ways to Price Discriminate

By Moira McCormick / March 21, 2017
Price discrimination is a microeconomic pricing strategy where identical or largely similar goods/services are transacted at different prices by the same seller in different markets. Price discrimination essentially relies ...
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Topics: Price Discrimination

The Mysteries of Fixing a Price

By Moira McCormick / March 15, 2017
How much should you pay for an item – any item?  If you asked the majority of consumers they would say that a fair price would cover the cost of manufacture plus a little extra for profit. ...
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Topics: Pricing, Price Discrimination

Rising Prices and Your Shrinking Weekly Shop

By Moira McCormick / March 9, 2017
The value of the British Pound has slumped, down 15 % since the Brexit referendum.  As half of the food we eat is imported, this is bad news for shoppers....
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Topics: Brexit, Rising Prices, Food Prices

Want to Be Amazing at Pricing? Avoid These Mistakes

By Moira McCormick / March 8, 2017
Whether you are a well-established business or a startup, pricing will always be one of your biggest challenges.  This is especially true in lower-margin, highly competitive industries....
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Topics: Pricing Mistakes

How to Avoid Price Errors

By Moira McCormick / March 1, 2017
If you have been reading BlackCurve's previous blogs, you will understand just how vital it is to the success of your business to get your prices right.  Too high a price and your customers fade away, too low a price and ...
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Topics: Price Errors

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