E018 Ecommerce Matters - Pricing Teardown: Appliance Sector

Posted by Emmanuel Aremu on September 29, 2020

 

In this episode, Philip and Rob are doing something new, a “Pricing Teardown”! The team examines the pricing strategies of the UK appliance companies, giving you a peek behind the curtain.

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Topics: Podcast

How to Compete Against Amazon with Optimised Marketing & Pricing Strategies

Posted by Nick Witts on September 28, 2020

Amazon’s 2020 has been strong with accelerated growth during lockdown.  When online spending rose, 1 in 3 online sales in the UK was attributed to them.  Now,  with the expansion of their services to include grocery delivery, their growth has continued.

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Topics: Pricing Strategy, Amazon, Marketing Strategy, Holiday Season

E017 Ecommerce Matters - How Retailers Should Approach Pricing This Holiday Season

Posted by Emmanuel Aremu on September 23, 2020

 

Ecommerce Matters - Full - How Retailers Should Approach Pricing This Holiday Season 1

In this episode, Philip and Rob question whether retailers need to take part in holiday sales events, how retailers can craft their narrative during the holiday season plus share how to approach promotions and pricing decisions during this period. Plus the topics are being covered in our latest webinar with Cloud.IQ - register now to save your seat!

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Is Black Friday Still Relevant in the New Normal?

Posted by Moira McCormick on September 17, 2020

The good news is that Black Friday 2020 has definitely not been cancelled but so much in the retail sector has been impacted by Coronavirus and the uncertain economic situation that only time will tell whether this year's Black Friday will still be as relevant and provide canny shoppers with the deals and savings they have come to expect at this time of year.

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Topics: Ecommerce, Black Friday, Cloud.IQ

E016 Ecommerce Matters - Are You Accidentally Price Fixing?

Posted by Emmanuel Aremu on September 16, 2020

 

In this episode, Philip and Rob take a look at how eCommerce companies inadvertently fix their prices. Plus the team examines the causes of price fixing and how you can avoid them.

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Topics: Podcast

E015 Ecommerce Matters - Buy Buy Never Knowingly Undersold

Posted by Emmanuel Aremu on September 9, 2020

 

In this episode, Rob and Philip discuss John Lewis’s recent price promise shift, why your product mix is critical, plus explain the relationship between trust-building with consumers and low prices.

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Topics: Podcast

E014 Ecommerce Matters - How to Tell if Your Pricing Decisions are Working

Posted by Emmanuel Aremu on September 2, 2020

In this episode, you will find out the theory and practical ways to see if your pricing decisions are working. Plus Rob and Philip detail the pockets of profits and why you should pay attention to your long tail.

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Topics: Podcast

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